How much does digital marketing cost in Singapore?
The cost of hiring a digital marketing agency in Singapore varies depending on various factors, such as scope of work, level of involvement and size of the agency. The cost of SEO services will differ from media buying and management services, such as SEM and Facebook advertising. Unlike SEO services, aside from agency management fees, you also need to take the media budget into consideration, which is paid to Google and Facebook. Some digital marketing agencies offer services in the following models: done for you or done with you. A higher level of involvement needed from the agencies will result in higher agency fees.
What does a digital marketing agency do?
Unlike traditional marketing agencies, a digital marketing agency offers you services such as SEO services, SEM services, PPC ad management, website design and website maintenance services. A digital marketing agency will help you in both planning and implementation of digital marketing strategies. Promoting your products and services online to increase sales or leads.
Are digital marketing agencies worth it?
Depending on the size of your company, you could hire someone in-house. One important point to note, digital marketing is not a one-person team setup. In order to implement a complete digital marketing strategy, you need a team of expert digital marketers to help you plan and execute. Take SEO for example, you need not just one SEO analyst, you need a technical SEO specialist, SEO content writer, link building specialist and most importantly a project manager to ensure your SEO project moves.
When considering in-house talent, think of all the things necessary to do digital marketing and compare that with what an agency offers. Compare the type of individual you would need to hire and what they have to be skilled at. There are so many types of digital marketing to manage, and it takes a vast skill set.
What are digital marketing services?
Digital marketing services are professional services offered by specialised digital marketing agencies that help you market or advertise your business online, using channels such as search (e.g. Google and Bing), social media (Facebook, Instagram, TikTok and YouTube), and buying paid media. Unlike traditional marketing channels like print or television, where agencies hands off the moment ads are rolled out and will only review it when campaign ends, digital marketing will require the digital marketing agencies to offer ongoing support such as ads testing, landing page optimisation and conversion rate optimisation.
How to choose a digital marketing agency?
Some agencies offer specialised solutions depending on your requirements. For example, there are agencies that specialise in lead generation campaigns for B2B businesses, while some digital marketing agencies specialise in helping e-commerce businesses to scale through digital marketing. Don’t hesitate to ask for some case studies to showcase their past results. Take for example, an SEO agency that cannot rank for their own service keywords, this doesn’t reflect well on their SEO capabilities.
Why choose a digital marketing agency?
Working with a digital marketing agency allows you to have instant access to experts in various digital marketing fields such as SEO, SEM etc. Unlike building an in-house team, working with an agency allows you to “buy” a portion of the digital marketing expert’s time that best meets your business’ needs instead of hiring them full-time in your in-house team. More importantly, building an in-house digital marketing team requires significant time and effort to train them, therefore this will make sense if digital marketing is the core service offered, just like a digital marketing agency.
Which digital marketing solution is the best?Q?
In our opinion, there isn’t the best digital marketing strategy or channels. It needs to be customised to your business. For example, SEO and pay per click advertising might work for most businesses. But if your business is a new brand and promoting a product or service that is a new category where no one knows, search engine marketing will not be the right channel for you. For a search channel to work, your brand, product or service needs to be known before someone can decide to search for you. A channel like social media advertising will be much more effective as it pushes the ads to your ideal audience.