Our Digital Marketing Blog

Digital Marketing Guide

Cross Channel Marketing 101: What It Is and How To Get Started

The cross channel marketing approach is an effective way to maximise the potential of your marketing strategy. Learn its benefits and how you can get …

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Content Marketing

10 Copywriting Techniques: Learning The Art of Persuasion

Do you remember when you read something online, and the next thing you know you’re already checking out a brand’s products? You were silently scrolling …

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SEO Guide

Does Fresh Content Matter For Your Website’s Ranking? (A Complete Guide)

In the same way that a plant needs water to survive, your website requires fresh content to thrive. Google is improving and wants to keep …

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SEO Guide

A Basic Guide To Search Intent: Why Does It Matter to SEO?

Since Google processes more than 5.5 billion searches every day, ranking high in the SERPs almost seems like a pipe dream. Chances are, you’re starting …

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SEM Guide

The Ultimate Guide To The 8-Step PPC Audit Checklist

We are now at the height of the digital marketing era, and more customers are spending their time online finding brands worth their money.  With …

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SEM Guide

Getting Ahead: Defining Ad Rank, Its Factors And How To Improve It

You’re scrolling through the Google search results page doing the usual routine: looking for something that might catch your attention, reading top-ranking articles and learning …

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SEM Guide

Competitor Targeting: How to Win Your Competitors’ Audiences

Competition, whether you like it or not, is a crucial part of every market. It forces businesses to break new ground, keep up with ever-evolving …

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Digital Marketing Guide

Why Timing Matters: Understanding Drip Marketing Campaigns

Businesses worldwide have embraced the wonders of email marketing campaigns. You reach the right audience, convince them to commit to your call to action and …

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SEM Guide

Why Geo Targeting Ads? and Everything You Should Know About It

When you are online, you are everywhere.  One thing that made the digital platform so attractive to businesses is its capacity to reach even the …

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SEM Guide

Remarketing with Google – Converting Past Visitors to Valuable Clients

What Is Remarketing? Remarketing with Google or retargeting is a predominant and widely used by digital marketers, especially digital marketing agency. The prefix “re” (again) …

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