Our Digital Marketing Blog

Link Building

What is a Backlink – Building relationships in Digital Marketing via links

In business, building relationships is one of the most essential moves one should take.  Competition may exist, but never forget that out of this, a …

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Digital Marketing Guide

SEM vs SEO – An essential Digital Marketing Strategy for you

Growing your business online is challenging.  You will look for strategies to sustain or even attain more of what you have set as an organisation …

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Link Building

Link Reclamation: How to Find and Recover Broken Links for Long-Term SEO Success

Even if you’re not completely familiar with the ins and outs of SEO, you probably already know that building links isn’t child’s play. Everything is …

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Guest Blogging
Link Building

A beginner’s guide to guest blogging: What you need to know

To join the field of digital marketing means that words become one of your foundations. This is why a huge chunk of marketers online have …

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digital marketing strategy by Roots Digital
Digital Marketing Guide

Digital Marketing Strategy: Guide To The What, How, and Why of Digital Marketing

The digital marketing strategies you craft for your digital business will determine the goals you will achieve in the long run or your campaign will …

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SEM Guide

Stop guessing, Evaluate and Analyse your Google Ads Performance 

You may think you’ve done it all. You may feel great seeing your first ever Google Ads campaign out there, but the only way to …

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SEM keywords
SEM Guide

Targeting and researching SEM keywords for a successful campaign

Getting the right keywords for your campaign is like winning the lottery in search engines. Keywords are the backbone of every search engine-related campaign and …

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SEM Guide

Monitoring Your Google Ads Performance Via Observation Targeting

You may mention audiences, keywords, demographics, placements, and subjects regarding the Google Ads campaign. Yes. They are all essential in ensuring that you hit your …

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What is life events google ads
SEM Guide

Life Events Google Ads – Capturing Audiences Through Life’s Moments

Who would have thought that one’s milestone can be a critical component of your advertising campaign? That’s what Life Events Google Ads focus on. When …

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SEM Guide

The power of segmented marketing via Google Affinity Audiences

Every aspect of campaign management, from the creative process to budget planning to statistical targeting, connects in some way to addressing three major goals: designing …

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