Our Digital Marketing Blog

Link Building

Enhancing Domain Authority Through Directory Link Building

If there is one thing that is common to all of us, it is we are all consumers.  At every stage of our lives, we …

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SEO

SEO Doorway Pages – a Dirty Trick to Your Website’s SEO Campaign?

Search engines are pretty picky about doorway pages. Google made it clear on their webmaster guidelines that such pages are automatically blocked and eliminated from ...
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Link Building

The Skyscraper Backlinks Technique: Create Better Content and Improve Traffic

Since digital marketing has gone virtual, the competition between brands has become more cutthroat. It’s getting harder to capture the attention of your target market, ...
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Link Building

A guide to Resource Page Link Building: What It is and How It Works

Despite being a popular strategy in the field of SEO, link building still gets a bad rep. Even if you’ve been in the digital marketing ...
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Link Building

Profile link building: A low-effort, powerful technique in SEO

‘Google rewards those who constantly publish quality content.’ You’d probably hear this old-age advice from SEO experts and digital marketing agencies if you ask them ...
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SEO unlinked brand mention
Link Building

Unlinked Brand Mentions – A building block to your campaign goals

There are many things that links can do for one’s site.  As one of the leading providers of digital marketing in Singapore, Roots Digital values ...
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SEO link exchange
Link Building

Link Exchange: A Double-Edged Sword in Link-Building Campaigns

If you’ve been immersed in the SEO industry for years, then chances are you’ve received an email or Linkedin message requesting a link exchange. It’s ...
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SEO broken linkbuilding
Link Building

Broken Link Building – A Scalable, Reliable Link Building Strategy to Try

The most efficient and powerful link building strategies include those that support you in obtaining high-quality, topically pertinent backlinks from other web pages to your ...
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Link Building

What is a Backlink – Building relationships in Digital Marketing via links

In business, building relationships is one of the most essential moves one should take.  Competition may exist, but never forget that out of this, a ...
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internal linking for SEO
Link Building

Link Reclamation: How to Find and Recover Broken Links for Long-Term SEO Success

Even if you’re not completely familiar with the ins and outs of SEO, you probably already know that building links isn’t child’s play. Everything is ...
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