Our Digital Marketing Blog

Link Building

A guide to Resource Page Link Building: What It is and How It Works

Despite being a popular strategy in the field of SEO, link building still gets a bad rep. Even if you’ve been in the digital marketing …

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Link Building

Profile link building: A low-effort, powerful technique in SEO

‘Google rewards those who constantly publish quality content.’ You’d probably hear this old-age advice from SEO experts and digital marketing agencies if you ask them …

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SEO unlinked brand mention
Link Building

Unlinked Brand Mentions – A building block to your campaign goals

There are many things that links can do for one’s site.  As one of the leading providers of digital marketing in Singapore, Roots Digital values …

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SEO link exchange
Link Building

Link Exchange: A Double-Edged Sword in Link-Building Campaigns

If you’ve been immersed in the SEO industry for years, then chances are you’ve received an email or Linkedin message requesting a link exchange. It’s …

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SEO broken linkbuilding
Link Building

Broken Link Building – A Scalable, Reliable Link Building Strategy to Try

The most efficient and powerful link building strategies include those that support you in obtaining high-quality, topically pertinent backlinks from other web pages to your …

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Link Building

What is a Backlink – Building relationships in Digital Marketing via links

In business, building relationships is one of the most essential moves one should take.  Competition may exist, but never forget that out of this, a …

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Link Building

Link Reclamation: How to Find and Recover Broken Links for Long-Term SEO Success

Even if you’re not completely familiar with the ins and outs of SEO, you probably already know that building links isn’t child’s play. Everything is …

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Guest Blogging
Link Building

A beginner’s guide to guest blogging: What you need to know

To join the field of digital marketing means that words become one of your foundations. This is why a huge chunk of marketers online have …

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digital marketing strategy by Roots Digital
Digital Marketing Guide

Digital Marketing Strategy: Guide To The What, How, and Why of Digital Marketing

The digital marketing strategies you craft for your digital business will determine the goals you will achieve in the long run or your campaign will …

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SEM Guide

Stop guessing, Evaluate and Analyse your Google Ads Performance 

You may think you’ve done it all. You may feel great seeing your first ever Google Ads campaign out there, but the only way to …

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