Buy Backlink – A Reasonable Strategy for Your Brand’s Website?

Table of Contents

If only there is a clear template on how algorithms work and do their magic in SEO and SEM in digital marketing, we don’t need to monitor and track our website’s ranking and performance now and then. 

However, this only makes every strategy worth it. And it simply adds more excitement to the competition in the digital market. 

Link building is a powerful arsenal to have in your business’s strategy. It will open more opportunities and will boost brand awareness when done right. 

But how about doing something easier than the traditional way of earning backlinks? What if we tell you that you can buy backlinks? Curious?

Read and know if this will work out fine for you. 

What is Backlink Buying?

illustration of buy backlink

Buying backlinks is paying for a link back to your website from another website. Your objectives for purchasing backlinks in this process are: boosting referral traffic, generating conversions, and raising the position of your website in SERPs.

Don’t get shocked. You can shop backlinks.

If you are wondering why links are so in demand. It is because a good number of backlinks leading to your website is a significant ranking factor for Google.

The more credible and reliable backlinks pointing to your brand’s website, the more relevant and high-quality your website will be to both search engines and visitors. 

Purchasing links can take a variety of forms:

  • Paid guest posts
  • Paid link placements
  • Private Blog Networks (PBNs)
  • Paid listings in directories
  • Services for distributing press releases

Does Buying Backlink Good for SEO

A million-dollar question. Since this involves money, many people are still not convinced that buying backlinks can make a huge difference. 

Let us weigh things, can we?


The benefits of purchasing backlinks over natural link building include time savings and increased opportunity. Here are some additional advantages that purchased backlinks might offer you. This is one of the reasons why purchasing backlinks is more alluring.

Variety of Options

Links can be purchased in more ways than ever before. You can select the right choice based on your financial requirements, the size of your business, and your target market.


In the uncertain and time-consuming digital market, starting from scratch is challenging. Thus, buying backlinks is a popular business practice.

Many website owners are impatient for it to happen spontaneously because link development is simply one component of developing a great online presence. After all, it is more advantageous than those who naturally rely on earning links organically.

Paid links allow you to get quality backlinks without the effort of creating original content, improving your offerings, or enhancing your social media presence.

Established Audience

established audience as main benefits from buying backlink

Investing in backlinks on a popular website gives you access to an already-existing audience. This means that more people are seeing your content and clicking through to read more.

This is a good sign of relevancy and Google will reward you with a higher ranking. It directly benefits your company. You could gain access to some of that site’s audience if your links appear on the correct websites.


There are two basic arguments against purchasing backlinks.

1.   The possibility of wrong investment and losing finances

wrong investment and losing finances

Purchasing links from directories or forums won’t likely harm your website, but it won’t do much to improve your ranking. This is so that Google’s algorithm can recognise this kind of connection and ignore it.

2.   A manual action may be charged against you.

The second is that manual action might be taken against you. This occurs when a human reviewer determines that your website or one or more of its pages does not adhere to Google’s policies.

Your search rankings may suffer as a result of manual action. You might even notice that Google completely removes your website. Manual activities are incredibly uncommon in today’s world of link spam. Google is growing better at disavowing any spam or subpar links.

What is Google’s Take on Link Buying?

Google's Take on Buying Link

Google stands firm on its policy against trading money for links.

They understood that not all paid links violate their guidelines. After all, “buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.”

The lesson here should be that an exchange of money for a link is less natural the more direct and evident it is. Google is more inclined to penalise something the less natural it is.

Google makes a concerted effort to ensure that links intended to manipulate search engine results:

  • Multiple link exchanges.
  • Requiring a link as a condition of a contract or terms of service.
  • Large-scale guest posting that uses anchor text links stuffed with keywords.
  • Use automated tools to generate links pointing to your website.
  • Dealing with cash, products, or services in exchange for a PageRank-worthy link.

How Much Do Backlinks Cost?

Cost of paid backlinks

There are many types of backlinks with different purposes, situations, and budgets.

Depending on quality and volume, link building costs anything from $100 to $20,000 each month.

We recommend you to try to establish a pricing point per link when estimating your costs for link building.

DR (domain rating) or DA pricing is another common system used by link building firms and agencies (domain authority). 

Sometimes professionals in the industry use these rankings as a benchmark system, along with other variables like organic traffic, to assess the quality of websites. Depending on quality, the costs could range from $100 to $600 or more.

Here are some you might find attractive to purchase:

  • Guest Posts
  • Social Profiles
  • Citations
  • Diversity Links
  • Bulk Backlinks
  • Niche Edits
  • Pillow Links
  • High Authority Do Follow Links
  • PBN Links

What are the Factors Affecting the Cost of Backlinks?


Man and woman have brainstorming session before create a content

High-traffic driving websites are picky about the content’s calibre. They prefer expertly written content and publish it along with a legitimate author bio.

Such information is, however, not inexpensive. Additionally, the price may rise further if you request a native English writer.

People will be far more likely to want to link to your website if it has outstanding content. We value collaborating with websites that honours outstanding content teams that produced rich, visually appealing data-based content with flawless design and truly original insights.

We, with our SEO content service, also have experienced with clients who barely provide any material. They rely on heavily commercial sales sites or landing pages. 

Finding websites that wish to link to them at all is considerably more challenging, and earning each link takes much longer, raising the cost of links.

Creative Flexibility

When it comes to how they want their firm to be seen, some brands have highly rigid requirements, and this can have an effect on link building. 

They don’t want to produce lousy content, and they only want specific topics or themes to be covered when talking about their business.

Other businesses are happy to use unique outreach emails and make a strong effort to stand apart. Like sending provocative, amusing emails or take a controversial stance to get a reaction. In contrary to what other businesses are cautious about.

These restrictions obviously raise link costs since they restrict who you can reach out to, what you can show them, and how creatively you can approach getting them to connect to you.

Link Quality

The link’s quality has a significant impact on costs.

The truth is that it is significantly more difficult to obtain links from bigger, more established publications. They are aware of their value as brands, the majority of older websites are subject to stringent monthly restrictions on the number of outbound links they can create.

Contrast that with a blogger/owner of a small, independent site; they’ll be far more approachable and simpler to gain a link from, and while diligent and trustworthy bloggers like this are an excellent source of links. 


The cost of link building can vary widely depending on the sector we are in. 

Even if websites looking to buy backlinks will drive a lot of traffic to particular industries, dealing with some of these businesses is challenging and expensive because they already have numerous offers. On the other hand, certain sectors allow bloggers to distribute links to anyone else who is interested in the same things they are.

Brand Relevancy

If your brand is well-known, link-building and link-buying will cost you far less. Therefore, you will notice that it will be simpler for you to gain a reaction from the other firms you are attempting to reach if you already have a strong online presence. 

People naturally want to respond when they encounter a well-known organisation since they are aware of your legitimacy and reliability. 

Your emails will receive quicker and more frequent responses, which prompts speedy offers from the important partners on your list.

Criteria of Quality Backlinks?

Avoid unnecessary problems and check these guidelines in purchasing links.


  • Make sure all of your material is excellent and valuable.
  • Purchase backlinks from reputable and pertinent websites
  • Make direct contact with content producers
  • Promote with publication materials producers or creators whose audiences are similar to yours


  • Use backlinks as your sole outreach strategy.
  • Post questions about backlinks in the comments.
  • Put numbers before quality.
  • Do not rely just on a company’s reputation for quality

Where to Buy Backlinks?


The majority of us are familiar with this name because it refers to a sizable marketplace where you can buy backlinks and other services for only $5.

However, you should be aware that many gig vendors utilise automated technologies to create, and these can also be dangerous which means, choosing the appropriate gig is more crucial than making a purchase.

Buy only the gigs that have received positive ratings, reviews, and a lot of purchases. It doesn’t matter how many gigs you purchase; it all comes down to how good they are.

Be mindful in buying your links. 

After all disavowing undesirable links will be a time-consuming operation.


Although there isn’t a backlinks-specific marketplace on Upwork, you can hire freelancers to complete the jobs you need done. 

Since you engage freelancers to execute the work, purchasing backlinks through them would be more expensive than through other sites.

Make sure you hire the freelancers with a sufficient quantity of reviews and hours. The cost per hour rises as quality does. Before placing an order, you can even see their portfolio.

Links Management

Link Management is the best option if you want to purchase paid backlinks on a tight budget, but you still want high-quality connections. 

Cheap backlinks are available from sites with a PR of 1 to sites with a PR of 8. For as little as $1, they offer static, permanent backlinks from content.

Authority Builders

Authority Builder concentrates on List of Sites.

If you have been involved in SEO for a while, you have probably heard about Matt Diggity. He also owns the business Authority Builders.

Their user interface is really simple to utilise. You will have the ability to choose your niche(s) when you sign up, and you will see a list of suggested domains with information about them, such as DA, TF, RD, and expected monthly traffic.

Final Thoughts

May you are a digital marketer, small business owner, or online entrepreneur, buying backlinks is a wise and efficient use of your resources.

Contrary to what you may have read, purchasing links is not a kind of black hat SEO. The digital marketing sector and a huge number of companies worldwide rely on link building service to purchase connections. It is safe to say that purchasing links can drive the SEO industry for a good cause.

Depending on what you believe in, ensure that all of your SEM or SEO strategies aim to give you the desired outcome that you want for your brand. With this, you must strictly adhere to proper processes to earn your backlinks or perform clean strategies to rank on Google.

At roots digital, we submit to Google’s strict ruling on this. We don’t take advantage of the things that we know while doing digital marketing for quite some time now because it matters that we remain true and keep a decent deal with all of our clients.

What good will it make you getting links that quickly but suffering the consequences of it for a lifetime?

If you want to know more about links, we can help you with it. 


How Do Backlinks Work?

Backlinks are links from one website to a page on another, often known as “inbound links.” Multiple backlinks have been shown to increase a page’s search engine ranking since they are viewed as votes for the page.

Why Do Backlinks Matter?

Consider backlinks as endorsements of the usefulness, reliability, and value of the information on your website. As you receive more votes (backlinks) from other websites, your website’s ranking rises.

What Kinds of Links Are Useful?

Not all backlinks are made equal, and the better ones are worth more. If you want your website and web pages to rank higher in the SERPs, you must concentrate on building high-quality links.

How many safe backlinks per day?

Only when you construct artificial backlinks does link velocity matter. The daily numbers don’t weigh much as long as you are attracting them through outreach and content promotion. 

How Can I Get Another Website To Link To Mine?

– Guest posting on relevant websites
– Information graphic design
– Contacting decision-makers
– Repairing faulty links

Looking for a trusted SEO agency in Singapore? Schedule a consultation with us today.

About Roots Digital

Roots Digital is an award-winning digital marketing agency and SEO agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO servicesSEM services, Google Ads management servicesGoogle Analytics services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

Looking for digital marketing grants for SMEs? Check out our pre-approved digital marketing solutions under the PSG digital marketing grant.

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Picture of Ian Ong
Ian Ong
Marketing Director @ Roots Digital, a digital marketing agency in Singapore. Aka the guy responsible for growing the digital marketing agency.
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Ian Ong
Marketing Director @ Roots Digital, a digital marketing agency in Singapore. Aka the guy responsible for growing the digital marketing agency.
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