AURA is a Singapore medical aesthetics group founded by Dr Karen Soh, drawing on 20 years of industry expertise. Operating across two core brands, AURA Clinic and AURA Medical Aesthetics, with locations at Palais Renaissance and One Holland Village, the group offers science-backed, evidence-based treatments spanning face, skin, body, eyes, and scalp concerns. Its offerings include FDA-approved technologies such as Ultherapy, RF microneedling, pico lasers, and hair restoration therapies, all delivered by a team of doctors and specialists focused on personalised, results-driven aesthetic care.
SEO traffic has been stagnant. The site was heavily customised which limited the previous SEO agency’s implementation. Looking to improve both SEO and AI SEO traffic to reduce reliance on paid ads.
Traffic grew by over 170% as their site restructured to capture more services related keywords. AI traffic also gew with strong presence in the topic of laser related treatments.
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