across all channels
with conversion rate lifted to 1.8%
BRAND’S Suntory Wellness Store is the official Singapore e-commerce storefront for BRAND’S, a health supplement brand under Suntory Wellness Asia Pacific. The store offers a curated range of wellness products spanning beauty, digestion, heart health, joint and muscle support, sleep quality, and general health, including bestsellers like Suntory Sesamin EX and Suntory Milcolla. With storewide promotions, subscription savings, and free delivery on orders above $120, BRAND’S Suntory blends its decades-long heritage in Asian health supplements with a modern, direct-to-consumer online shopping experience.
Tried running their own ads internally for the last 6 months. It is not getting any online purchase. Overall store conversion rate is 0.02% which is lower than industry average of 1%.
Increase store conv. Rate to 1.8% through checkout optimisation. And started to scale the online sales through digital ads via Google and Meta.
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