Parkway College of Nursing and Allied Health, established in 2008, is the education arm of Parkway Pantai Limited, part of IHH Healthcare. Registered with SkillsFuture Singapore, the college specialises in nursing, allied health, and healthcare management education, offering professional short courses, diploma, and degree programmes including a Master of Health Administration and a Bachelor of Science in Diagnostic Radiography. With an experienced teaching faculty and clinical placement partnerships across Parkway hospitals, the college focuses on developing healthcare leaders through robust, industry-relevant training and professional development.
Cost per lead for their course preview sessions had been increasing. At its peak, their cost per lead is around $155.
With an optimised campaign structured, combined with landing page optimisation, we managed to bring down the cost per lead to $35 within 4 months.
We’ve helped brands across SEO, ecommerce, lead generation, education, healthcare, and F&B turn stalled growth into measurable results, whether that’s recovering from a traffic crash, cutting cost per lead, or building AI search visibility from scratch.
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