Evergreen Content: A Strategic Approach To Grow Your Traffic

Evergreen Content: A Strategic Approach To Grow Your Traffic

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The Cambridge Dictionary defines evergreen as ‘always seeming fresh or remaining popular.’ As a tree, it’s a plant having foliage that remains green and functional through more than one growing season, as Merriam-Webster puts it.

These descriptions point out the same thing: relevancy, freshness, and function throughout more than one season.

And for those who strive to generate higher organic traffic, you need to produce evergreen content. Its relevance ensures that it remains valued and searched by the right audience throughout all seasons.

This article will help you find your strokes on evergreen content. Learn everything about its definition all the way to how you can create it. Let’s get into it!

What is Evergreen Content?

green tree as a visual of evergreen content

Evergreen content is timeless content created to remain indefinitely relevant. It contains fundamental information, with no facts or data whose validity is dependent on time, making it valuable even long after its publication date.

It’s also a part of SEO strategies, serving as a readily available resource for individuals who are browsing specific topics. By creating evergreen content, you can lay the groundwork for long-term search traffic catering to people looking for information in your field of expertise.

Why is Evergreen Content Important?

Generally, evergreen content is an important aspect of SEO because it helps to increase your organic search traffic. It typically covers the fundamentals of specific topics that capture a broader range of readers.

Individuals from various backgrounds seeking information on specific topics will come across the same content because it is relevant to a diverse audience. This inclusiveness, in turn, ensures that site traffic remains sustainable.

Additionally, if you make your evergreen content engaging, it’s also possible for it to be shared on other platforms and cited by other sites. As a result, you can obtain organic backlinks that can boost your ranking in the search results.

What Are The Examples Of Evergreen Content?

Since evergreen content is known for its timeless relevance, you should consider topics that transcend time constraints when creating it. There are several examples of evergreen content, including:

1. How-To Content

How-to content provides step-by-step instructions on accomplishing specific tasks or mastering particular skills. These articles or videos aim to guide the audience through a process, offering practical and actionable advice. 

2. Guides or Tutorials

Guides and tutorials are comprehensive pieces of content that offer in-depth information on a specific topic. They go beyond simple step-by-step instructions and often provide background knowledge, tips, and additional resources. 

This type of evergreen content serves as valuable resources for individuals seeking a deeper understanding of a subject, making them timeless references that can be revisited over time.

3. Product Reviews

Product reviews evaluate the features, benefits, and drawbacks of a particular product or service. These reviews help consumers make informed decisions by providing insights into the performance and suitability of a product. 

While the specific products being reviewed may change, the format and purpose of product reviews remain constant, making this type of content evergreen. Regular updates may be necessary to reflect changes in product offerings or technology.

4. Historical Overviews

Historical overviews explore the development, milestones, and key events within a specific industry, niche, or topic. By providing a chronological perspective, these overviews offer valuable context and insights into the evolution of a subject. While the content may need occasional updates to include recent developments, the foundational information remains relevant over time.

5. FAQs

FAQs address common questions and concerns that your audience may have. By compiling and answering these questions in one accessible location, you create a valuable resource that serves as a go-to reference for your audience. 

As long as the core questions remain relevant, FAQs continue to provide assistance and information to your audience, making them evergreen pieces of content.

What Type of Content is Not Evergreen?

2. What Type of Content is Not Evergreen

The following are a few examples of articles that are not regarded as an evergreen:

  • News reports
  • Pop Culture: movies, TV shows, and celebrities
  • fads or current trends
  • Data that will probably change quickly
  • articles offering advice on current fashions and clothing trends
  • articles relating to a certain holiday

The news about COVID-19 would be another excellent example of non-evergreen content. The information regularly changes, therefore any posts that referenced it are now out of date, even though they might be pertinent for a few days or even a few months.

How to Maintain Your Content’s Evergreen Status?

SEO strategist doing keyword research for evergreen content

Look for High-Quality Traffic Prone Keywords

As the name suggests, evergreen topics shouldn’t be losing popularity.

When doing keyword research be mindful to get topics or themes that remain more popular. There are online SEO tools, like Ahrefs, that can help you look for the trends graph that presents the keywords’ strength, traffic, and popularity.  

How to Find Evergreen Keywords

  • Establish the theme that you want for your blog
  • Come up with the list of topics you want to focus on your publication materials.
  • Run these topics using Ahrefs’ Keywords Explorer  to check if its gaining or losing popularity over time
  • You may use Google Trends to counter check your chosen keywords for additional data to use when deciding the right pool of keywords to include in your website. 

Optimise for SEO

Once you’ve decided which keywords to add, you must take on-page optimization into account. If your content is not authentic, visitors will soon discredit your site if you fill it with keywords because it will feel strange to them. On-page SEO optimization best practices include:

  • Photos with Alt Text
  • Keywords in Meta Title
  • Organic keywords in your content
  • Linking to other relevant, timeless articles

Avert Time-Sensitive Topics

Observe the keywords or terminology you use in your evergreen content carefully. Dates can make your content seems outdated. Refrain from using language like:

  • a year ago;
  • yesterday;
  • this month’s early.

Use wording that, ideally, doesn’t even hint at the time the item was created.

Avoid Employing Short-Lived Languages.

content writer editing a content

Be cautious when using unnecessarily technical jargon after completing your keywords and evergreen themes. Yes, it may draw in customers, particularly those who are unfamiliar with your business. But it may also keep readers away from checking out other content. 

In other words, it should be approachable and available to anyone.

If properly designed, your evergreen content has a strong likelihood of being among the top results on the Search Engine Results Page (SERP). In order to prevent alienating your audience, it’s imperative to refrain from writing in excessively technical jargon.

Monitor Your Rankings

SEO performance report

While your topic may be evergreen, your content may not be if Google gradually lowers your rankings.

Make use of the free online rank tracker to keep monitor of this. 

We want you to know that when your rankings drop, I don’t signify your content is no longer relevant. There’s this possibility that more people are on the same content that you have. 

However, if your rivals are ranking higher than you, it does indicate that they are performing better than you, therefore it is still worthwhile to investigate this.

Build Backlinks

Evergreen content is a great link bait because it is simpler to outrank pages with fewer links.

Even years after it first goes live, an evergreen article can still gain backlinks. Additionally, evergreen posts have a good search engine ranking because they are link magnets.

Google stated that backlinks are a significant ranking component. If your page only has little backlinks, it won’t be hard for someone to outrank you, regardless of how frequently you refresh your page.

Update Your Material

Update, republish, and market it again.

It must be kept current at all times. Evergreen content shouldn’t require much updating, but there will inevitably be new discoveries, articles you can link to, and other developments. 

Updates to content and the date it was released can also benefit SEO rankings. Promote your material as if it were new after you’ve changed it. 

As Neil Patel puts it, it is a well-established norm that maintaining evergreen content can significantly improve SEO rankings.

What are the Best Practices for Evergreen Content?

Writing an evergreen content

Incorporate Sustainability and Timelessness in Equal Measure

There are essentially two different kinds of evergreen content: information that lives despite the passage of time and shifting cultural norms, and content that, if neglected and not updated to take into account new developments in technology, loses its significance and relevance over time.

Use Social Media to Promote Your Evergreen Content.

List of social media that can be used to promote evergreen content

As you add new content, posts that you first publish sink lower and lower in the feed. 

It makes it more difficult for people to locate. You must occasionally promote your older content on Facebook, Twitter, and other social media platforms.

If you decide to repurpose or update your articles, promote them again to get even more viewers.

Use a Pillar Page to Connect the Evergreen Bits

Many brands publish high-quality, evergreen material on their blogs, only to watch it get buried by the constant stream of new blog articles.

Adding a page that emphasises and organises your evergreen content to your website can also be a useful strategy for boosting interlinking. 

Interlinking can improve your SEO and search ranks and give Google’s crawlers the impression that your pages are more authoritative.

Final thoughts

We always aim for supremacy on search engines. There are many strategies we are willing to try and implement to ensure we bagged the first-page prestige on Google and the quality of the materials we put out in the cloud defines how serious we are in taking this endeavour. 

Content is king. But evergreen content is everlasting. Of course no one promise it’ll be easy, but we assure you it’s all worth it in the end. 

Evergreen content is a product of a well-planned content strategy and brilliant article execution. It will offer you more advantages than you’d ever thought. 

Roots Digital aims to help you with your evergreen content. We believe it is one of the solutions to create a strong foundation that can be grown and strengthened over time. It will set your website or blog apart from the competition.

If you are curious how we make evergreen content to the brands we collaborate, check out our bespoke SEO content services today. 

FAQs

What is an evergreen content example?

– Articles about History, Resources, and FAQs
– Checklists
– Manuals or How-Tos blogs
– Dos’ and Donts’
– Glossary

What is Evergreen content?

It takes little to no updating, reformatting, or thickening to create content that is still relevant. They are not time-sensitive, direct traffic to high-yielding landing sites, and remains relevant over time.

What are evergreen topics?

An evergreen theme is one that your audience will always find interesting. Even if it appears out of nowhere, you can still dominate the marketing field.

How do you post evergreen content?

– Aim for a balance of sustainability and timelessness
– Promote your evergreen content on social media
– Connect evergreen pieces with a pillar page
– Update older evergreen pieces.
– Experiment with different forms of content

Looking for a trusted SEO agency in Singapore? Schedule a consultation with us today.

About Roots Digital

Roots Digital is an award-winning digital marketing agency and SEO agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO servicesSEM services, Google Ads management servicesGoogle Analytics services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

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Picture of Ian Ong
Ian Ong
Marketing Director @ Roots Digital, a digital marketing agency in Singapore. Aka the guy responsible for growing the digital marketing agency.
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