pay per click advertising. what is this kind of services?

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Increase Website Traffic

Pay-per-click advertising is meant to go along with your organic marketing tactics. It improves your search results and helps your ideal customers find your business when they are looking for your product or service. Eventually, you can get more leads and make more sales.

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Measurable Results

PPC advertising yields measurable results. You can view performance metrics like impressions, clicks, and conversions. It helps you determine if the results align with your business goals. You can also tweak them if you find your ads performing unwell.

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Quick Conversion Gain

PPC advertising, with the right keyword and bidding strategy, gives you a chance to win in the market even if you're a newcomer. The strategy works by directly targeting people interested in your product or service, making it easier for them to find what you offer.

Services Process

A Complete And Detailed Services Process For Your Business Growth

To ensure that all the needs to optimise your business site search are met, Digital Roots performs a complete and detailed process as follows
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Strategy Development

We help you determine which channel is best for you. We will do so through a media planning process in order to effectively communicate the message in your advertisement to the target audience.

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Conversion Tracking Setup

The beauty of PPC lies beneath its measurability and trackability. It's pointless to run a campaign if you don't track the results, yet many agencies and advertisers made the mistake of launching a campaign without a single tracking.

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Audience Research

Identifying audience personas is essential to estimate who will be your ideal customers. From there, we will create a targeting list comprised of segments based on specific interests, intents, and demographics.

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Creatives Development

The attractiveness of your ads also determines how well your PPC campaigns perform. If the copy and graphics in your ads are unappealing, no one will click on them in the first place.

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Landing Page Optimisation

Getting people to click on your ads is only half the battle. Next, you must focus on developing your landing page to be appealing. Converting visitors to customers, all boils down to how attractive your landing page.

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Campaign Review and Optimisation

The goal of digital marketing is to improve the status quo. If you find that you should be getting a 10% conversion rate but only get a 1% conversion rate, the next question will be how we can help you improve.

Partners & Awards

Agency of the Year Award 2020

Agency of the Year Award 2020 - Mobile Marketing Agency

Agency of the Year Award 2021

Agency of the year award 2021 - Lead Generation Agency

Agency of The Year 2022

Agency of the year award 2022 - Lead Generation Agency


Companies that trust us

3 Reasons Why Choose Roots Digital

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We Are Always Transparent

Enjoy complete transparency and access to all campaign data without hidden cost. We believe that a healthy client-agency relationship is built on trust.

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We Deliver Real Result

We deliver campaigns that provide REAL ROI rather than vanity metrics such as clicks and impressions. Giving you the best bang for your bucks.

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We Live And Breathe Digital

Digital at the core: our sophisticated, digitally-demanding client roster provides a rich set of digital marketing capabilities that traditional advertisers envy.

FAQs you need to know about This Service

Google Ads is a form of PPC advertising that allows you to promote your business and boost your product or service sales. Depending on your business goals, you can choose whether to raise awareness or increase traffic to your website.

Google Ads charges you daily. However, you can calculate your monthly budget by multiplying your daily budget by 30.4, which is the average number of days in a month.

Google Ads are worthwhile investments for small businesses as they allow them to reach a large audience in a short time. No organic digital marketing strategy can produce results as quickly as Google Ads.

The truth is that there is no minimum budget for using Google Ads to promote your business. The average daily budget is $1 to $2, but this can vary depending on the cost-per-click (CPC) bid.

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