Google Analytics Services
Reaching your campaign goals starts with proper tracking. Website analytics tools like Google Analytics is the gold standard in the digital marketing arena. The rich analytical data provides the marketer with insights to not only know how much traffic their website is attracting but also how that traffic gets there and what they do on site. This marketing intelligence can provide you with actionable insights to help your next marketing campaign.
Benefits of Google Analytics
Collect Website Data
A website without a web analytics tool like Google Analytics is like turning a blind eye to every single customer that walks in. Data is collected from every interaction between your site visitor and website. With Google Analytics, you can convert these numbers into meaningful data.
Measure Website Performance
Measure your website performance not just by how much traffic it gets but also how much leads and sales it drove for your business. From online sales for an e-commerce store to qualified leads for a B2B business. Cut the guessing and start measuring your website performance with numbers that matter.
Generate Marketing Intelligence
Generate actionable marketing intelligence with the proper Google Analytics setup. Website intelligence and actionable business insight always stem from the why. Why most conversions come from SEO campaign? What is the top selling products? What is the most viewed blog post?
Request for a Google Analytics audit
To help you identify areas you can improve for your Google Analytics account instantly.
Our Google Analytics Implementation Process
Google Analytics Audit
Setting up Google Analytics seems to be relatively straightforward out of the box. However, the absence of conversion tracking and data inaccuracies often haunt webmasters. Inaccurate data makes it harder to analyse and gather insights. Our audit will help you uncover critical issues and identify solutions to resolve them.
Google Analytics Setup/Testing
Aside from designing the website for your business, we ensure that it also converts traffic to customers with the help of Google Analytics. Our Google Analytics analyst will help you set up and test your Google Analytics installation to ensure every single interaction on your website is tracked accurately.
Events and goal setup
Keep tab of every interaction your website visitor had using event trackings and goal setting feature on Google Analytics. These help you to determine which digital marketing channels drive the highest ROI. Make every marketing dollar counts.
Enhanced E-Commerce Tracking
With the Enhanced E-Commerce feature, you can analyse your customer’s behaviour online. Such as product view, add to cart, cart abandonment and more! Analyse their every step to give you the competitive edge over your competitors.
Data Analysis And Optimisation
Once Google Analytics is set up, you can cut the guessing game and put the data to good use. Start scaling the digital marketing campaign that gives you the highest conversion rate. Unveal your customers’ path to purchase and find out how they convert.
Customised Analytics Dashboard
Unfamiliar with the Google Analytics interface? Fret not! We will help you create an easy-to-read dashboard using advanced data visualisation tool like Google Data Studio. Creating customised data report that is easy to interpret.
Why Choose Roots Digital Media?
What makes us different from other digital marketing agencies?
We’re not just Google Analytics experts, our Google Analytics analyst team consists of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you’ll be hard-pressed to find at other agencies. We know this is a lot to take in—that’s why we offer free Google Analytics assessment, no strings attached. Just click below to schedule your call with one of our Google Analytics consultants.