Digital Marketing for Higher Education Institutions

Attract students globally and promote your study programs, with exceptional design and powerful storytelling, We got you.

Higher Education Hero Illustration
High ed Image

What is Higher Education Digital Marketing?

Higher education marketing promotes post-secondary education, training, and research guidance of universities or institutions with suitable digital marketing implementations. 

Audiences of these higher education institutions are vast and mixed, which entails the need for equally diverse digital marketing practices to convert prospective audiences into new students.

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Higher education institutions must seize this chance to present themselves online, promote their culture virtually, and gather as many students as they want while adapting the right digital marketing strategy and campaign.


3 Reasons to Partner With a Higher Education Digital Marketing Agency

Times are changing; and so must your learning strategy offering.


Uncertainty About Enrollments

The global pandemic disrupted the higher education institution’s plans leading to fewer enrollees and changing learning strategies to cope with the challenges posed by Covid-19. Sometimes challenges are opportunities in disguise. More students now are looking for ways to continue their studies and earn their degrees online. Distance learning becomes the word that defines the landscape of this generation’s academic journey.

Lack of Inhouse Marketing Capabilties

As the forerunner of the educational industry, you must ensure that you continually rise above the challenge and stay ahead on the course. Without in-house marketing to guide and facilitate this, it will be hard to echo your campaigns across the online world. Brochures, TV Ads, and speaking engagements are no longer sustainable to attract new students. This is where your digital team comes in and does the work.

Lack II

Lack of Brand Awareness

Not all universities and colleges are equal. The way things work to them will not guarantee that it will suit you as well. With how fast-paced everything is now, we must ensure that we put the right messaging and present ourselves in the best, impactful way possible to earn an online presence and gain traction. The right campaign will bring advantages to your institution as it will help you echo what your brand is about.

Our Service

Your Toolkit in becoming an online powerhouse

Roots Digital performs with higher accountability and operates with unparalleled integrity. Our pool of digital marketing experts works with data, analytics, market research, and digital technology to transform your business into an online powerhouse. 


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Orita Sinclair Design & Music School

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I am very impressed with their professionalism, their knowledge of digital marketing and the expertise they possessed. I am equally impressed by their execution speed and their ability to resolve issues quickly.

This is a very passionate team full of enthusiasm, highly responsive and provides good customer service.

We enjoy working with them!

Why We Are Different?

Discover what Roots Digital specialists can do for you. We value you by providing the best, transparent services for your institution to grow your revenues online. Let our experts do the heavy lifting of digital marketing. Witness the growth of your company gets better day by day.

Up to 50% support On digital marketing with PSG Grant