Benefits

Three Benefits Of Programmatic Ads Service

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Higher audience reach

Programmatic advertising has a higher audience reach due to the widespread use of the internet. Not only will you reach more of your ideal customers using this method, but you can also track how many impressions your displayed ads get.

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Increase efficiency

Programmatic advertising enables you to display your ads across multiple platforms at once. Instead of relying on the manual process that traditional advertising entails, the process is automated. Ultimately, you will save time and increase your efficiency.

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Real-time measurement

It’s pointless to display your ads on multiple platforms without controlling them. With programmatic advertising, you can track how well your ads do and see which sites they reach and what kind of customers are looking at them in real-time.

Services Process

A Complete And Detailed Services Process For Your Business Growth

To ensure that all the needs to optimise your business site search are met, Digital Roots performs a complete and detailed process as follows
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Strategy Development

We support you in deciding which channel is ideal for you. We will do so through a proper media planning process to constructively convey the message in your advertisement to the target audience.

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Conversion Tracking Setup

The beauty of Programmatic ad lies beneath its measurability and trackability. It's pointless to run a campaign if you don't track the results, but many agencies and advertisers have made the mistake of launching a campaign with no tracking at all.

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Audience Research

Profiling audience personas is vital to estimate who your ideal customers will be. Following that, we will compile a targeting list based on specific interests, intents, and demographics.

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Creatives Development

The attractiveness of your ads determines how well your programmatic ad campaigns perform. If the copy and graphics in your advertisements are unappealing, no one will want to engage with them in the first place.

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Landing Page Optimisation

Getting people to click on your ads is only half the battle. Next, you must develop your landing page to be appealing. Converting visitors to customers all boils down to how attractive your landing page is.

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Campaign Review and Optimisation

The goal of digital marketing is to improve the status quo. If you think that you deserve of getting a 10% conversion rate but only get a 1% conversion rate, the next question will be how we can help you improve.

Partners & Awards

Agency of the Year Award 2020

Agency of the Year Award 2020 - Mobile Marketing Agency

Agency of the Year Award 2021

Agency of the year award 2021 - Lead Generation Agency

Testimonial

Companies that trust us

3 Reasons Why Choose Roots Digital

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We Are Always Transparent

Enjoy complete transparency and access to all campaign data without hidden cost. We believe that a healthy client-agency relationship is built on trust.

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We Deliver Real Result

We deliver campaigns that give REAL ROI rather than just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.

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We Live And Breathe Digital

Digital at the core: our sophisticated and digitally-demanding client roster provides a rich set of digital marketing capabilities enviable by traditional advertisers.

FAQs you need to know about This Service

Any type of advertisement displayed on the internet is an example of a programmatic ad. It includes the following platform types:

  • Google Ads
  • FB Ads
  • YouTube Ads
  • LinkedIn Ads

Programmatic means the process of buying advertising space is automated. The buyers or advertisers no longer need to go through the intensive steps traditional advertising entails. They can instead bid on the advertising space in real-time.

A programmatic ecosystem serves how advertisements are displayed to publishers. In short, the advertisers will work with the ad exchange to reach an agreement in which the ad exchange will automatically display ads to multiple publisher platforms as long as the advertisers bid the highest.

Advertisers can use a programmatic ad platform to display their advertisements in real-time. Advertisers typically have their ads shown across multiple platforms, and the AI-powered algorithm determines which users to show the ads to based on previously gathered data.

Facebook ads is a programmatic mobile advertising platform. It supports real-time bidding between ad networks, which makes advertisers interested in investing their highest bid using this platform.