The Complete Guide To SEM

Increases website visibility through paid advertising

Your Step-by-step SEM Guide

Running an online business often requires you to think of ways to increase the visibility of your website. The higher your visibility, the more conversions you may eventually receive.

You might have learnt about optimising your website organically. Yet, due to the high level of competition, ranking on the first page of search results without spending money behind it will be difficult.

This is where search engine marketing comes into play. SEM, or Search Engine Marketing, is a digital marketing strategy used to drive website traffic through search engine results pages (SERPs).

In contrast to SEO, SEM requires pay-per-click (PPC) advertising to increase a website’s visibility. Even though applying SEM requires you to spend some money, it doesn’t guarantee that you’ll drive more traffics to your website in the blink of an eye.

You will need to consider several factors to run a successful SEM campaign. Starting from choosing relevant keywords, testing the ad copies, to bidding your keywords accordingly.

Though it might seem complex, particularly if you’re new in the online marketing scene, you can learn the tactics through this comprehensive guide that will help you run your ads competently!

Looking for a trusted SEO agency in Singapore? Schedule a consultation with us today.

About Roots Digital

Roots Digital is an award-winning digital marketing agency and SEO agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO servicesSEM services, Google Ads management servicesGoogle Analytics services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

Looking for digital marketing grants for SMEs? Check out our pre-approved digital marketing solutions under the PSG digital marketing grant.

PSG Grant For Digital Marketing – Save up to 70% on your digital marketing today!

Let's Explore the chapters

Chapter 1 :
Chapter 2 :
Chapter 3 :
Chapter 4 :
Chapter 5 :
Chapter 6 :
Chapter 7 :
Chapter 8 :
Chapter 9 :
Chapter 10 :
Chapter 11 :
Chapter 12 :
Chapter 13 :
Chapter 14 :
Chapter 15 :
Chapter 16 :
Chapter 17 :
Chapter 18 :
Chapter 19 :
Chapter 20 :
Chapter 21 :
Chapter 22 :
Check out other posts we have
RD Customgraphics digital marketing strategy scaled
Digital Marketing Guide

Cross Channel Marketing 101: What It Is and How To Get Started

The cross channel marketing approach is an effective way to maximise the potential of your …

Read More
RD Customgraphics seocontentstrategy scaled
Content Marketing

10 Copywriting Techniques: Learning The Art of Persuasion

Do you remember when you read something online, and the next thing you know you’re …

Read More
RD Customgraphics evergreen content scaled
SEO Guide

Does Fresh Content Matter For Your Website’s Ranking? (A Complete Guide)

In the same way that a plant needs water to survive, your website requires fresh …

Read More
RD Customgraphics keyword research scaled
SEO Guide

A Basic Guide To Search Intent: Why Does It Matter to SEO?

Since Google processes more than 5.5 billion searches every day, ranking high in the SERPs …

Read More
RD Customgraphics Buybacklink scaled
Digital Marketing Guide

Why Timing Matters: Understanding Drip Marketing Campaigns

Businesses worldwide have embraced the wonders of email marketing campaigns. You reach the right audience, …

Read More
RD Customgraphics evergreen content scaled
Digital Marketing Guide

Evergreen Content: Solidifying Your Content Marketing Strategy

Evergreen as defined by the Cambridge dictionary means always seeming fresh or remaining popular; as …

Read More