The Complete Guide To SEM

Increases website visibility through paid advertising

FIRST GUIDE

Your Step-by-step SEM Guide

Running an online business often requires you to think of ways to increase the visibility of your website. The higher your visibility, the more conversions you may eventually receive.

You might have learnt about optimising your website organically. Yet, due to the high level of competition, ranking on the first page of search results without spending money behind it will be difficult.

This is where search engine marketing comes into play. SEM, or Search Engine Marketing, is a digital marketing strategy used to drive website traffic through search engine results pages (SERPs).

In contrast to SEO, SEM requires pay-per-click (PPC) advertising to increase a website’s visibility. Even though applying SEM requires you to spend some money, it doesn’t guarantee that you’ll drive more traffics to your website in the blink of an eye.

You will need to consider several factors to run a successful SEM campaign. Starting from choosing relevant keywords, testing the ad copies, to bidding your keywords accordingly.

Though it might seem complex, particularly if you’re new in the online marketing scene, you can learn the tactics through this comprehensive guide that will help you run your ads competently!

Looking for a trusted SEO agency in Singapore? Schedule a consultation with us today.

About Roots Digital

Roots Digital is an award-winning digital marketing agency and SEO agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO services, SEM services, Google Ads management services, Google Analytics services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

Looking for digital marketing grants for SMEs? Check out our pre-approved digital marketing solutions under the PSG digital marketing grant.

PSG Grant For Digital Marketing – Save up to 70% on your digital marketing today!

Let's Explore the chapters

Chapter 1 :

SEM Fundamentals: Search Engine Marketing Strategy – An Overview

A Search Engine Marketing or SEM strategy uses search engines to increase traffic, visibility, and engagement to your brand & social ..
Chapter 2 :

SEM Marketing- Effectively growing your business in a competitive market

With millions of businesses worldwide that are targeting the same segment of the market as you, search engine visibility is an ..
Chapter 3 :

Launching your SEM Campaign – What is it and how do you structure it

If this is your first time learning about Search Engine Marketing (SEM), it’s okay. You don’t have to be hard on yourself for having a little ..
Chapter 4 :

Google Ads Cost - The ins and outs of search engine advertising

This guide deals with how Google Ads Costs affect your business, how it works, and what are the different strategies you can ..
Chapter 5 :

A brand campaign that works! How to run your Google Ads campaign

Pay for results that make your brand stand out online. Ensure that when customers search for your businesses on Google Search, they ..
Chapter 6 :

Reaching the Right People through Google Ads Audience Targeting

Google Ads Targeting is an essential tool for your business. It can help you reach wider audiences and earn a new segment of the market as ..
Chapter 7 :

In-Market Audiences - Advertising for people ready to purchase

Read up! The in-market audience is advertising for people who are ready to try your products and services. It grows your audience and ..
Chapter 8 :

The power of segmented marketing via Google Affinity Audiences

Google arms you with several powerful features. See how Google Affinity Audiences help you find the audience that’s right for you. Read more in ..
Chapter 9 :

Life Events Targeting – Capturing audiences through life’s moments

Life events targeting allows advertisers to focus their campaign on users who were about to recently experience milestones in their lives. Read ..
Chapter 10 :

Monitoring Your Google Ads Performance Via Observation Targeting

Observation targeting helps further track your campaign ad performance. You will learn the key components to setting any audience ..
Chapter 11 :

Targeting and researching SEM keywords for a successful campaign

SEM keywords are the backbone of a powerful paid search campaign. In this short guide, you will learn key concepts in choosing the right set ..
Chapter 12 :

Stop guessing, Evaluate and Analyse your Google Ads Performance

Setting and launching your Google Ads campaign is not the end game for your SEM journey. Monitoring and testing the ads’ performance wins ..
Chapter 13 :

Understanding Online Ads: The Complete Guide to Ad Auctions

How does the Internet determine the best ad to show to a user? Learn about ad auctions and how you can be the winning ad that ..
Chapter 14 :

SEM Strategy - Becoming Visible on Google’s Top Search Results

SEM strategy is different from SEO. It carries a specific purpose and requires a unique approach to attract visitors. Read up. Know more ..
Chapter 15 :

Local Service Ads: Expand Your Reach and Book More Jobs

Local service ads make it easy for service-based industries to be found online and reach local customers. Find out what it means and ..
Chapter 16 :

Add to Cart or Check Out: Discover How Google Shopping Works

Online shopping takes digital marketing by storm. As marketers, you’ll do everything to have Google Shopping advertise your ..
Chapter 17 :

PPC 101: Key PPC Metrics Every Advertiser Should Track

Learn about the most important PPC metrics to measure the success of your ad campaigns and what you should do to improve ..
Chapter 18 :

Why Geo Targeting Ads? And Everything You Should Know About It

Advertising with Geo Targeting helps digital marketers to focus on a specific market. Resulting in better ROI and direct messaging to ..
Chapter 19 :

Google Remarketing - Converting Past Visitors to Valuable Clients

Google Remarketing offers your brand better conversion rates than traditional pay-per-click advertising at a lower cost. How? Read ..
Chapter 20 :

Competitor Targeting: How to Win Your Competitors’ Audiences

Using competitor targeting, you can find your competitors, attract new customers and increase your market share. Learn how you can ..
Chapter 21 :

Getting Ahead: Defining Ad Rank, Its Factors And How To Improve It

Google Ads and its algorithm have advanced over the years. Learn about the six factors that determine your ad rank and tips on how to ..
Chapter 22 :

The Ultimate Guide To The 8-Step PPC Audit Checklist

Want to figure out if your campaign is working just fine? Check out this comprehensive guide on how to conduct a PPC audit and why it’s important ..
Chapter 23 :

Turn Visitors To Paying Customers with Conversion Rate Optimisation

Conversion rate optimisation has the potential to increase the number of your visitors that turn into paying customers. Learn more about ..
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