Your Step-by-step SEM Guide

Running an online business often requires you to think of ways to increase the visibility of your website. The higher your visibility, the more conversions you may eventually receive.

You might have learnt about optimising your website organically. Yet, due to the high level of competition, ranking on the first page of search results without spending money behind it will be difficult.

This is where search engine marketing comes into play. SEM, or Search Engine Marketing, is a digital marketing strategy used to drive website traffic through search engine results pages (SERPs).

In contrast to SEO, SEM requires pay-per-click (PPC) advertising to increase a website’s visibility. Even though applying SEM requires you to spend some money, it doesn’t guarantee that you’ll drive more traffics to your website in the blink of an eye.

You will need to consider several factors to run a successful SEM campaign. Starting from choosing relevant keywords, testing the ad copies, to bidding your keywords accordingly.

Though it might seem complex, particularly if you’re new in the online marketing scene, you can learn the tactics through this comprehensive guide that will help you run your ads competently!