SEM Services

What is search engine marketing, also known as pay-per-click advertising? It is one of the most effective ways to target your customers directly online when they are searching for you. But it is also a highly competitive environment where only the savviest of advertisers thrive, which is why it pays to invest in a trusted digital marketing agency that specialises in SEM services.

SEM Services

Benefit of Search Engine Marketing


Search engine marketing is highly scalable. If your SEM campaign is converting at a profitable rate, there is no reason to cap your campaign spend. As you scale your campaign budget, your leads and profits will increase accordingly.


Search engine marketing allows you to decide whom you wish to target, where and when you want your ads to show. Most importantly, you decide how much marketing dollars you want to put into an SEM campaign. No minimum spend required!


Take the guesswork out of advertising. Unlike traditional advertising channels like TV and print ads, you can see how your ads are performing. With SEM, you can see how many people viewed your ads, visit your website, or call your business.

Request for a campaign audit

To help you identify areas you can improve for your campaign instantly.

Our SEM Services Process

Campaign Planning

A successful PPC campaign is not just about bidding keywords. It requires complex funnel planning and analysis to identify the business value proposition to help you stand out in the highly competitive PPC ad space.

Campaign Setup

After campaign planning and funnel analysis, your SEM campaign is set up and mapped according to the different stages of your customer journey. This allows you to hyper-target your customers at the right time and with the right ad.

Keyword Research

Deep keyword research will be carried out to identify the words, phrases, and queries your target customer is using to search for your products and services. We leave no stone unturned to ensure a complete keyword coverage.

Ad Copy Development

SEM ad copy is the doorway between your customer and your website. A good ad copy attracts your customer to click your ad instead of your competitors’. Our stringent A/B testing process allows you to identify winning ad easily.

Landing Page Optimisation

Ad copies attract and website converts visitors to customers. A successful and airtight SEM campaign setup consists of optimised landing pages to maximise your SEM campaign conversions.

Conversion Tracking

If you do not have the right analytics and tracking in place, you can forget about even running an SEM campaign. We provide deep analysis of your SEM campaign, uncovering insights and opportunities for your business. Conversions are what we go after, not impressions or clicks.

Why Choose Roots Digital Media?

We Are Transparent

Enjoy complete transparency and access to all campaigns data, no hidden cost. We believe a healthy client-agency relationship is built on trust.

We Deliver Real Result

We deliver campaigns that give REAL ROI and not just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.

We Live And Breathe Digital

Digital at the core: our sophisticated, digitally-demanding client roster provides a rich set of digital marketing capabilities enviable by traditional advertisers.

What makes us different from other SEM agencies?

We’re not just paid ads experts, our SEM campaign management team consists of people who have worked for both tech startups and large companies, and we have a growth-oriented mindset that you’ll be hard-pressed to find at other agencies. Just click below to schedule your call with one of our SEM consultants.

Tell us more about your business

What our customer Says?

He is clearly good at what he does and being transparent about it only serves to highlight that even more. In all, Ian was absolutely great to work with, extremely humble and very keen to help. Couldn’t have asked for more!

Andrew Yin
E-commerce Digital Marketing Manager
BRAND’S Suntory Asia