SEO Keyword research template: What to include and how to use it

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Finding the right keywords for your brand’s content will require time, resources, and energy. We understand that it can be tricky. We can’t blame you if you find this your least favourite SEO process. 

The good thing about what we are doing currently for our readers is providing them with templates that can help speed up their keyword research journey. 

SEO Keyword Research Template

seo keyword research template

Keyword Research Templates are one of the best tools you must have to generate a better keyword result. It streamlines and organises your keyword research.

Whether improving your site’s traffic or targeting new keywords to climb higher on search engine results pages, a keyword research template will help you perform your keyword research smoothly, effectively, and quickly. 

The Importance of SEO Keyword Research 

Keyword research is a pillar of search engine optimisation. 

We would love to see our content indexed and ranked favourable on search engines.

It matters that your content earns significant reviews based on its relevancy and quality. 

To achieve this, you have to give much importance to your keyword research.

Prioritise your keyword research process more than anything else. Yes. On-page SEO optimisation is integral in this phase to ensure that search engines understand your content.

A comprehensive, well-structured keyword research process and template is critical to your search engine optimisation strategy as it will direct your website’s overall performance in the future.

Keep in mind that your main goal during the keyword research stage is to gather relevant, competitive, and high-performing keywords that have the potential to reach your audiences. 

Align with Your Business

You should keep this in mind when performing your keyword research.

This is a no brainer. You want to rank in your chosen keywords that expand and expose your brand to the virtual community. 

Here are three points to keep in mind when gathering your next target keyword. 

If you use these three points when performing your keyword research, you will never go astray, as these are the ideal keyword guides from an SEO perspective. 

Have Suitable Search Intent with Your Content Plan

Be intentional. 

When crafting your content plan, have focused keywords that best represent your brand and fit what people typically use to search online. Search intent is a crucial component of your keyword research. It enables you to plan your content in such a way that it meets your users’ needs.

For you to better spot the type of keywords you need for your content, it will help to familiarise yourself with its three different categories: navigational, informational and transactional.

Navigational keyword – when people use search engines to navigate to a page. For instance, they might use Google to look for Twitter.

Informational keyword – when searchers use Google or other search engines to look for a piece of specific information. For example, they might type “what was the first-ever tweet on Twitter?” into search engines if they are curious about it.

Transactional or commercial keyword – this keyword suggests people make a purchase. For example, one online user types into Google “buy latest iPhone model”. This user is looking for an item to purchase online. 

High Search Volume 

search volume and dificulty

A high search volume indicates that searchers engage more with these pieces of content and uses search engines like Google to look for answers.

Creating content about these high search volume keywords will expose your brand more, build your online presence strongly, and allows you to rank higher in the SERPs. 

Medium to Low Competition Score

The SEO industry and the community which revolves around it understand how competitive it is. 

So, you know that it would be challenging for you to find topics that are strong enough to rank and formulate content that no one else has covered.

There are strategies that no longer help in promoting your website’s content; thus, you must develop a concrete plan to leverage more on low competition keywords to thrive online.  

When we speak of low competition keywords, we mean those terms that can rank with minimal to no link building or domain authority. 

Evergreen and Seasonal Keywords

Evergreen Keyword

Evergreen in SEO means fresh and relevant. So, when we say evergreen keywords, these are terms that continually stay relevant and fresh.

Why do you need to know these types of keywords? 

Content plays an integral part in your online presence, and how well you will attract readers depends on the type of content you produce or market. Injecting evergreen keywords into it will make your content more reliable and valuable.

These are the three reasons why you must invest in Evergreen content:

  1. A cornerstone for your content marketing strategy

Evergreen keywords are SEO friendly. Be mindful to keep your content up-to-date. Ensure that you fact-check your blogs or articles as there are guidelines or information that are irrelevant today compared to when you first published your article. 

  1. Backlinks

Evergreen posts are great LinkBait. They can get great backlinks and help you rank well in search engines. 

  1. Long-term value

Evergreen content will give you traffic for years. When you publish something that resonates with your readers, they will continue to share or go back to that piece any time of the day whenever they need it. 

Seasonal Keyword

Seasonal keywords are the phrases that people search for most at certain times of the year.

As obvious as the name itself suggest. Unlike evergreen keywords, seasonal keywords relate to seasonal searches or earn a high volume of searches at certain times of the year.

If you ask us if it is worth it to bank into seasonal keywords, our answer would be a solid YES. 

Though they are fluctuating, they guarantee you a source of traffic that will add up to your other pages and pillar content. 

Another thing is this, seasonal keywords are long-tail keywords, making it easier for your content to rank on search engines. So, this is like hitting a good amount of keywords in your research process. 

Competitor Research to get Keyword Idea

competitor research using SEO tools

One way to compete effectively is to keep an eye on your competitor. 

This is not a bad thing. You have to check how your competitors make use of their keywords and how they position it on their content. It matters that you know what type of content you are going up against, so you know what to include in your content pipeline moving forward. 

Running a competitor audit will also help you figure out the keywords where they rank best. You will have an idea of the type of blogs or articles that readers love and share. 

When you spot these keywords, dont use them right away, even if you know they don’t fit your brand’s theme. Again, use keywords that speak the volume about your brand and those that help you expose your website online. 

SEO Keyword Research Tools

Ahrefs

We are sure you are familiar with this SEO tool already. Ahrefs is a household name to every SEO agency that performs calibre SEO campaigns for their clients. 

Ahrefs is an all-in-one SEO tool set that helps you find keywords your customers are searching for and allows you to learn from your industry’s top-performing content. 

Ubersuggest

As Niel Patel claims, Ubersuggest shows you how to win the game of SEO. 

Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you the keywords’ monthly search volume, CPC & competition data.

This online SEO tool opens the possibility for you to gain insights into the strategies that work for your competitors—having an idea of how they operate, you can now adopt, improve, or formulate your strategy, to gain an edge on the search engines results page (SERPs).

SE Ranking

Another SEO tool we can recommend is the SE Ranking. 

SE Ranking allows you to track Real-time ranking positions of your website’s keywords across major search engines. Monitor your rankings on a country/region/city level as frequently as you want.

You may set up a free account as the software offers a free trial for you to test its features and see if this will suit your SEO campaign. 

SEO Keyword Research Template

As part of our goal to help you with your keyword research process, here’s our Keyword Research Template ready for your download! 

You may access the FREE template here

Final Thoughts

There is nothing more frustrating than running a strategy without a clear, solid template to have with you and your team. 

Templates are vital to any SEO agency that prepare SEO reports, content audits, and keyword research. 

Keyword research is a taxing process to undergo, and if you dont have a reliable template, you will lose the patience and concentration needed to perform this. 

Templates are guides that give you a concrete direction on where and how you should see things clearly to deliver a piece of substantial information. 

The quality of the keywords you gather greatly affects your website’s content. And this will ripple down to the very least SEO campaign your brand’s site is undergoing. 

Roots Digital can be your best friend in this campaign. We will provide you with FREE Keyword Research Template that will make your research process easy and manageable. Grab the sheet here! 

If you think the template is not enough, and want to work closely with us, kindly book your appointment today. 

FAQ

How Do I Do SEO Keyword Research?

For you to effectively carry out successful keyword research, you must have a reliable template that will guide you. 

It matters that your template works perfectly for your brand’s demand. Ensure that you include these three elements on your template:

1. Keyword Relevancy
2. Authority
3. Monthly Search Volume

What Is The Best Keyword Research Technique/s in SEO?

You may depend on these five keyword research techniques in SEO:

1. Bulk Keyword Research
2. Check Competitors
3. Long-tail Keyword Research
4. Using SERPs
5. Keeping Tabs on what’s trending

How Do You Present Keyword Research to Client?

When presenting keyword research to your client, you must be calm and composed. Their confidence in your work will be affected once they notice you are nervous and unsure of your reporting. 

All you have to do is discuss the essential parts of your keyword research and highlight the best finds. Here’s how you can do it:

1. Create a Visual Mind Map
2. Get their thoughts and ask for their feedback
3. Reiterate Your Keyword Research and Analysis
4. Present a thorough analysis and plan of your research

How Many Keywords Should I Use for SEO?

This is a valid question. 

You should focus on one main keyword per page while also including two or three SEO keyword variations. 

You have to prepare for the following to determine the right number of keywords you should use:

1. Assign keywords to pages
2. Go for High Search Volume and Low Competition
3. Highlight one primary keyword

About Roots Digital

Roots Digital is an award-winning digital marketing agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO services, SEM services, PPC services, Google Analytics Services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

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