SEO Services

Each SEO agency may have their own approach to their SEO services. However, they do share a common goal. The goal is to improve the search visibility and increase the organic traffic to the website. SEO services you can expect include, but are not limited to:

Keyword Research: Research and identify suitable keywords that helps a website to maximise its traffic potential.

On-Page SEO: Involving making changes to your website to help Google understand your content better. Some of the common on-page optimisation includes but not limited to page title and meta description optimisation, header tag optimisation, image alt text optimisation and many more.

Off-Page SEO: In online world, a link pointing to your website is a cast of vote by another website saying you are good in a given topic. It sends signal to search engines like Google on the website’s relevance, credibility and authority to a given topic.

Technical SEO: SEO uses tools to emulate search engine bots to crawl and audit your website to ensure there isn’t anything that potentially prevent search engine bots from crawling and indexing your website. A site that can’t be crawled and index will not even get a chance to surface on the search engine result page.

Content Optimisation: Improve the content quality that provide true value to not just the search engines, but mainly humans. This includes optimising the existing content and creating new ones to help you maximise the number of keywords your site can rank for. Increasing your organic traffic.

Account Management: An experienced Account Manager to develop and execute a tailored SEO strategy and manage all different aspects of SEO through a business’ website to reach its goals.

Monthly Reporting: Performance data reporting on the statistics while keeping in mind the business’ goals set. This is done to provide companies with a sense of security and control as they are consistently updated with the progress.

SEO agency can charge between $300 – $10,000 a month depending of the scope of SEO work. An SEO project involving on-page SEO alone will be cheaper than a full scale SEO campaign, involving on-page SEO, technical SEO, link building and content creation.

SEO agency in Singapore can charge between $300 – $10,000 a month with the promise of optimising a fix number of keywords. The final SEO cost may varies depending on the number of pages the website has.

SEO, or Search Engine Optimisation, is not a one-man show. To build a effective SEO campaign, it requires a team of specialist from technical SEO analyst, content writer, editor, link prospector to link builder. Each aspect of SEO requires a unique skill. Building an experienced and COMPLETE SEO team inhouse is extremely costly without economies of scale. But at the agency level, due to the amount of work, it makes sense to build one. You will also be able to leverage on a team of SEO experts with vast amount of experience across different industry.

SEO is short for search engine optimisation. SEO Service is where you engage a specialist on how you can improve your website’s ranking and visibility for search engines like Google. A high search engine ranking makes it easy for potential clients to find your business, services, or products online. In return, this increases your conversions, leads, and sales.

Basically, when people enter keywords related to your business into search engines, your website will appear at the top of the first page of results.

This is why companies enlist help from SEO services as the specialists can deliver these results to you but at a reasonable cost.

SEO is a process of boosting your website in Google’s organic search results. Did you know, Google alone, uses around 200 ranking factors to evaluate if your website is worthy to be on the first page. Each ranking factor carries a different weightage and has a direct impact on your website’s organic rankings.

At Roots Digital, we work on technical, on-site, copywriting & off-site ranking factors such as link building to increase your website’s “worthiness” in the eyes of search engines. In return, it will bring you more business & sales!

The cost of SEO packages in Singapore depends on 2 factors. The scope of work in the SEO packages and the size of your website, based on the number of pages a site has.

SEO packages offered by a freelancer or agency may have a huge difference in cost as well. A basic SEO package from freelance marketers can range from $200 to $1000 a month. In contrast, you can spend around $800 to $10,000 per month if you outsource your SEO campaign to a SEO agency.

Some agencies might offer a sprint model as well, in which they charge a one-time fee for a certain scope of work to be carried out.

Every SEO service provider will list out their SEO services and offer a similar list of deliverables, such as on-page optimisation, XML sitemap setup, robots.txt optimisation, off-page SEO (link building) and many more. The list of deliverables has become a “template” where everyone uses it, without knowing what each item really means.

You will need to evaluate their experience and SEO knowledge in order to fully understand what they are offering.

Cheap pricing offered by SEO agencies is a clear sign that they have been outsourcing your work to other cheaper agencies overseas.

Price is very subjective.

Let’s put it this way, imagine yourself paying for a $300 a month SEO package for 12 months.

How many hours do you think any agency will do for SEO work if you’re only paying $300 per month?

At most, you’ll probably end up with results that are brought by minimal optimisation effort. After 12 months, you might decide to terminate your contract with them because you didn’t see the results you wanted to see.

By then, you would have wasted at least $3,600 in cost and 12 months worth of time that could’ve been used to generate more sales for your business. Worst of all, your competitors who chose to invest in high-quality SEO work would have been enjoying the fruits of their labour.

So tell me, do you think it’s that expensive now?

Yes, you definitely can do it on your own.

You can stream through 1,000 hours worth of YouTube video to pick up the basics of SEO. You’ll be spending another 3 – 9 months of your time “trial and error” before figuring out what works and what doesn’t.

Your time is best spent on tasks that matter to your business or career growth and not on how to optimise your website for better organic ranking.

SEO success does not happen overnight. In our experience, any SEO agency that guarantees quick results and top rankings is misleading its customers. The timeline for SEO campaigns varies depending on your specific needs, budget, and expectations. The size, vertical, and maturity of your business also factor in significantly.

In general, you should be able to observe positive results in your SEO campaign if the SEO implementation is done right. Positive results can be in the form of improved keyword rankings and increased organic search traffic.

Our SEO specialist will perform a process called keyword research and mapping for your SEO campaign.

During the research, we will identify and map a keyword theme to each core page on your website.

The keywords are selected based on search volume, relevancy, and buying intent. There is no point ranking for keywords that don’t have any search volume.

We do not. And beware of SEO services that claim to guarantee rankings, allege a “special relationship” with Google (E.g. Google Partners), or advertise a “priority submit” to Google. There is no priority submit for Google.

So, why are there still agencies “promising” SEO success? They are simply playing the SEO game with you.

First, they will tell you to optimise for keywords that have low or near zero search volume. And they will use the excuse saying the keyword is too difficult to rank. So what do you get in the end? You will get a website that ranks for keywords, but you don’t see any increase in organic search traffic.

Running a business is difficult, but that doesn’t mean you have to settle less for an SEO service.

We do not guarantee results. It is not because we are not confident in our work. It is because we know how SEO works inside out. There are too many variables that are not within our control that will drastically affect a SEO campaign.

For example, we provided all the necessary SEO recommendations, but if you are sitting on them and did not make a single change, then the service won’t be as effective as you want it to be.

So why do agencies offer to carry out free work when they don’t fulfil the promise?

The answer to that is they don’t. As an agency, instead of manufacturing physical products, we produce “man-hours”. If you are not paying for the manpower cost, your campaign will be ditched and allocated the lowest priority possible.

To a certain extent, you will choose to give up and move on. By then, how much time and money have you wasted while waiting for their “guarantee” to work out?

Any SEO agency that guarantees quick results and top rankings is misleading its customers. We will develop an SEO and content strategy that is customised for your business. SEO is not some quick fix, it is not some magical formula. It simply requires a set of proven framework, most importantly, someone who is able to implement those recommendations for you.

At Roots Digital, we follow a proven SEO 5-step framework that helps customers to achieve over 1800% growth in organic search traffic and over 300% growth in sales.

This is a common trick used by SEO agencies who guarantee results. Offering to rank long-tail keywords is a trick for them to achieve their promise.

We don’t believe in recommending long-tail keywords simply because it is easier to rank. If a keyword difficulty is high, we will ask “how can we rank for this keyword and what strategy is required to achieve it?” instead.

Your website can rank for any number of keywords. What limits your website is not us, but the number of products/services you offer. For example, the number of keywords an eCommerce marketplace like Lazada can rank for, easily reaches 100,000 while a niche ecommerce website can be as low as 50 keywords.

If you are doing things right, your website will rank for long-tail keywords naturally, which is a by-product of a great SEO strategy.

Yes, it is a long-term investment. SEO enjoys what we call the compounding effect just like making a financial investment. SEO is the best channel to see the effects of compounding within marketing.

SEO is the only channel you will see something like this.

I have yet to see a graph of any website’s traffic that did not continue to edge up year after year of SEO effort unless a website was hit by Google penalty due to black-hat SEO implementations.

What this means, is as your website generates traffic from search engines, like Google, it continues to accrue the positive SEO signals that will allow you to attract even more traffic as time goes on – the effect of compounding.

Over time, your website will accumulate natural links, good user experiences that feed into search visibility and broader indexing as Google’s AI improves.

The best time to invest in SEO is six months before you need it. Therefore, the best time to invest in SEO is now!

We do not outsource our core services.

All SEO recommendations and copywriting is done by our in-house SEO specialists, copywriter and editor.

SEO is just one of the many digital marketing options you can pursue to grow your business.

Just like Google search ads, the reason why you would want to optimise your website to rank better in search engines is because you understand the power of search.

Whenever you search for the phrase “SEO services Singapore”, you display a strong buying intent to engage such service providers based in Singapore.

While waiting for the fruits of your labour from your SEO campaign, investing in paid search ads can be a great alternative solution to start generating highly qualified leads from your website.