Your title tag is the first thing most people see of your page. Often it’s the only thing they read before deciding whether to click.
Get it wrong and you lose clicks you already earned the ranking for. Google may even replace it with text of its own choosing, and you’ll never know unless you look.
This guide covers what a title tag is, where it shows up, how long it should really be, and how to write one that survives both truncation and Google’s rewriting.
What is a title tag?
A title tag is the HTML element that sets a web page’s title. Search engines use it as the clickable headline in results, browsers use it as the tab label, and social platforms use it as the link preview heading. It sits in the page’s head section and holds plain text only.
That last part matters more than it sounds. The HTML standard defines the title element’s content as text only, so any markup you put inside it will not render. Write <title>Best <em>cheap</em> laptops</title> and the <em> tags show up as literal characters.
You also get one title element per page. The HTML living standard is explicit that there must be no more than one per document, and that neither the opening nor the closing tag can be omitted.
The HTML syntax
Here’s a complete minimal page so you can see exactly where the title sits:
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>How to repot a monstera</title>
</head>
<body>
<h1>How to repot a monstera</h1>
</body>
</html>
The title goes inside <head>, after the character encoding declaration. Put the charset first so the browser knows how to decode the characters in your title before it reads them.
Emoji and HTML entities behave the same way as tags. A browser will render & as an ampersand because that’s character decoding, not markup, but a <strong> tag stays visible as text.
Title tag vs meta title vs SEO title
These three names describe the same element. You’ll see “meta title” a lot, and it persists because the title sits among the meta tags in the head, but <title> is not a <meta> tag. It’s its own element with its own rules.
“SEO title” is the label most CMS plugins use for the field that populates it. So when a plugin asks for your SEO title and a client asks about their meta title, both mean the title tag.
Title tag vs H1 tag
The title tag is metadata that shows up off your page. The H1 is on-page content that shows up on it. A reader arriving from search sees the title first, then the H1 a moment later.
They should be similar, but they don’t have to match word for word. The HTML standard makes the reason clear: a document’s title often differs from its first heading, because the title has to stand alone out of context while the heading doesn’t.
An H1 of “The dances” makes sense to someone already on the page. A title of “Dances used during bee mating rituals” makes sense in a bookmark list, a browser history, or a search result.
But keep them close. A large gap between the two is one of the things that prompts Google to substitute its own title, which I’ll come back to.
Title tag vs the HTML title attribute
This one catches people out, because the names are nearly identical and the jobs are not related at all.
The <title> element sets the document title. The title attribute is a global attribute you can add to almost any tag, and it produces a hover tooltip:
<title>Contact us | Example Co</title>
<abbr title="Search Engine Optimisation">SEO</abbr>The first sets what appears in the tab and the search result. The second just shows a small bubble when someone hovers over the abbreviation.
The title attribute carries no ranking weight, and it may not be worth relying on for anything important. W3C’s guidance on abbreviations discourages depending on it, because many browsers require a pointing device to trigger the tooltip, which excludes keyboard-only and touch-only users.
Where title tags appear
One string, five surfaces. That’s the reason a title has to work in more than one place at once, and why a title tuned only for Google often reads badly everywhere else.
Search engine results pages
This is the clickable headline, and it’s the only surface where what you wrote might not be what appears. Google calls the rendered version a title link, and it generates that link rather than simply printing your element.
Browser tabs
Tabs truncate far harder than search results do. With a dozen tabs open you might get five or six characters before the label gives out.
Front-loading matters here for a different reason than SEO. Someone hunting through their tabs needs the distinguishing word first, which is an argument for putting your brand at the end rather than the start.
Browser bookmarks
When someone bookmarks your page, the title becomes the default name of that bookmark. The HTML standard calls this out directly: authors should write titles that still identify the document when it appears out of context, in a history list or a set of bookmarks.
Social and messaging link previews
Most platforms read og:title first and fall back to your title tag when it’s missing. So the title tag is your safety net for link previews rather than your primary control.
Worth knowing: og:title also feeds back into search. It’s one of the nine sources Google names for building a title link, which means a careless Open Graph title can affect what shows up in the SERP.
AI assistant citations
When an assistant cites your page, the title is usually the preview label the reader sees before deciding whether to follow the source. The same rules apply, with one addition: a title that only makes sense alongside your other pages will look orphaned in a citation list.
If you want to go further on how assistants pick and present sources, we cover that in our AI SEO work.
Where the title tag goes in your HTML
Placement is one of the few things about title tags that isn’t a judgement call. The standard is specific about where it goes and how many you get.
Placement inside the head element
The title belongs inside <head>, and the standard requires exactly one there in most situations. The only real exception is when a higher-level protocol supplies the title already, such as an HTML email where the subject line does that job.
Convention puts it after <meta charset> and before your stylesheets. Nothing breaks if you order it differently, but charset-first is the safer habit.
Why a page should have only one title element
The standard permits one. If you ship two, you’re relying on error handling rather than on defined behaviour.
In practice browsers honour the first one and ignore the rest, and W3C’s accessibility test rules note that testing generally bears this out. But “generally bears this out” is a weak thing to build on. Two title elements usually means a theme and a plugin are both injecting one, which is worth fixing at the source.
What happens if you leave the title tag out
Search engines generate one for you, and you lose control of the outcome.
Google draws on nine different sources when it builds a title link, including your main visual title, heading elements, og:title, prominent styled text, and even anchor text from other sites pointing at your page. If the page is blocked from crawling, Google may fall back entirely on that off-page anchor text.
An auto-generated title is rarely wrong, exactly. It’s just written by something that doesn’t know what you were trying to say.
Why title tags matter for SEO
The title does four separate jobs, and they pull in slightly different directions. Understanding which one you’re optimising for stops you writing a title that serves none of them.
They tell search engines what the page is about
Google reads your title as its primary signal for what a page covers. In its own guidance on how title links are built, Google names the title element first among nine sources, and its search team has said plainly that title elements are by far what it uses the most.
That’s a narrower claim than the one you’ll see elsewhere. Most articles on this topic call the title tag a confirmed ranking factor. Google’s current documentation doesn’t put it that way. It frames the title around describing your page accurately and influencing what shows in results, so treat it as a strong relevance signal rather than a dial you turn for rankings.
They influence click-through rate
Same position, different title, different number of clicks. Google describes the title link as often the primary piece of information people use when choosing which result to click.
This is where most of the practical value sits. Moving from position 4 to position 3 is slow work. Rewriting a title is an afternoon.
They set user expectations before the click
A title that promises more than the page delivers still wins the click. It just loses the visit a few seconds later.
If your title says “complete guide” and the page runs 400 words, the mismatch costs you twice: the reader leaves, and you’ve taught them something about your site.
They shape how AI assistants cite your page
Assistants surface a title alongside the link when they cite a source. A reader deciding whether to click through sees your title and nothing else.
Titles written to make sense only in the context of your own site tend to read poorly in that setting, so a title that stands alone may travel better.
Are title tags still a ranking factor?
Yes, in the sense that matters: the title is the main thing Google uses to work out what your page is about, and relevance drives rankings.
But be careful with the stronger version of that claim. Nobody outside Google can isolate how much weight the title carries against everything else in the system, and Google’s published guidance stops short of assigning it one. What you can say confidently is that a clear, accurate title helps Google classify your page correctly, and a vague one leaves it guessing.
How long should a title tag be?
There is no character limit. Google states outright that a title element can be any length, and that the title link is truncated as needed to fit the device width.
That single sentence explains most of the confusion on this topic. The constraint is pixels, not characters.
| Guideline | Figure | What it actually measures |
| Characters | 50 to 60 | A rough proxy for pixel width, assuming average letter widths |
| Pixels | 550 to 600 | The display container on a typical desktop result |
The character guideline: 50 to 60
Aim here and most of your titles will display in full on desktop. It’s a useful working rule precisely because it’s easy to check while you write.
Just remember it’s an approximation of the real limit, not the limit itself.
The pixel guideline: 550 to 600
You’ll see both figures quoted by credible sources. Google itself publishes neither, because the truncation point moves with the device.
Why the character and pixel figures disagree
Two well-known SEO tools publish different numbers. One states a 600-pixel display limit, the other recommends staying under 550 pixels. Neither acknowledges the other, which leaves readers assuming somebody is wrong.
Nobody is. They’re measuring slightly different things: the width of the container versus the practical point at which truncation starts to bite. And both sit on top of a variable that neither controls, since Google truncates to the device.
The practical consequence is the bit worth knowing. Characters are not equal widths. A capital W is roughly four times the width of a lowercase i, so two titles of identical character count can truncate in completely different places:
- Will Wollongong Windows Warranty Work? (38 characters, very wide)
- Filling in title limits (illiciting) (36 characters, very narrow)
The second survives at a length the first would not. So if a title is close to the line, count the wide letters rather than trusting the character count, or run it through a preview tool that measures pixels.
How truncation changes across devices
Mobile results truncate sooner than desktop, and a narrow browser window truncates sooner than a maximised one. Since Google fits the title to the device, there is no single length that displays everywhere.
Front-load accordingly. Whatever survives the harshest truncation should be the part that earns the click.
How to shorten a title without losing meaning
If you need to claw back space, work through these in order:
- Drop the brand name on inner pages. It’s the least load-bearing part of most titles.
- Cut qualifiers before keywords. “Complete”, “ultimate” and “definitive” rarely earn their width.
- Use narrow separators. A colon or a pipe takes less space than a spaced hyphen.
- Swap “and” for “&” where it reads naturally.
- Avoid capitals where you can, since uppercase letters are wider than lowercase.
How to write a title tag, step by step
This is the sequence I use. The first two steps happen before you write a word, which is why most weak titles are weak.
Step 1: Confirm the search intent behind the keyword
Before you write anything, work out what the searcher wants. Someone typing “what is a title tag” wants a definition. Someone typing “title tag checker” wants a tool.
A title that answers the wrong intent can still rank and still lose the click.
Step 2: Study the titles already winning the SERP
Search your target keyword and read the first 10 titles as a set rather than individually. You’re looking for the pattern they share: a year, a number, a question form, a comparison.
That pattern is evidence of what the audience responds to. Match the shape, then write something distinct inside it. Copying a competitor’s wording gives a reader no reason to choose you.
Step 3: Place your primary keyword near the front
Front-loading serves two purposes at once. It survives truncation, and it puts the match where a scanning reader sees it first.
This may not be worth forcing if it makes the title read awkwardly. A natural title with the keyword third works better than a stilted one with it first.
Step 4: Use the keyword once, and avoid stuffing
Once is enough. Google’s guidance is direct on this: there’s no reason for the same words to appear several times, and repetition of that kind helps nobody and can make your result look spammy.
Related terms are fine. Repetition of the same term is not.
Step 5: Add a differentiator or benefit
Once the keyword is in, you have space left to answer “why this result and not the other nine?”
A number, a scope marker, a specific outcome. Something the neighbouring results don’t claim.
Step 6: Decide whether to include your brand name
The rule that holds up in practice: brand first on your homepage, brand last or omitted everywhere else.
Your homepage is where Google suggests including extra information about your site. On inner pages competing for non-brand terms, a leading brand name spends your most valuable pixels on the word least likely to win the click.
There’s a second reason to be sparing. If Google already displays your site name beside the result, it may strip a duplicate brand name out of the title link anyway.
Step 7: Align the title tag with your H1
Keep them close in meaning, even if the wording differs. A reader who clicks one headline and lands on a visibly different one has to reorient, and that costs you.
There’s a mechanical reason too. When Google can’t tell which text is the main title of a page, it may pick for you.
Step 8: Check the length before you publish
Paste the title into a preview tool that measures pixel width, not character count, and check it on both desktop and mobile.
This takes about 15 seconds and catches the problem that no amount of careful writing prevents.
Title tag templates by page type
Different page types compete for different intents, so the shape of the title changes with the job. Below is a working template for each, with a Singapore example you can adapt.
Treat these as starting structures rather than formulas. If a template fights the way a page actually reads, drop it.
“What is” explainer pages
What Is [Keyword]? [What the reader gets]
Example: What Is a Title Tag? Definition, Length Limits and Examples
The question form matches how people phrase definitional searches, and the second half tells them the page goes past the one-line answer.
How-to guides
How to [Task]: [Number] Steps
Example: How to Write Title Tags: An 8-Step Process
A number sets expectations about depth. Only use one if the page genuinely has that structure.
Listicles
[Number] [Thing] That [Outcome]
Example: 11 Title Tag Mistakes That Cost You Clicks
If the number is very high, a “complete checklist” framing may read better than a figure that looks like a slog.
Comparison pages
[A] vs [B]: Which [Criterion]?
Example: Title Tag vs Meta Description: Which Matters More for CTR?
The “vs” construction matches comparison intent directly, and the question invites the click.
Product pages
[Product Name] | [Key Benefit]
Example: Ergonomic Mesh Office Chair | 10-Year Frame Warranty
Lead with the product name, because most product page traffic already knows what it’s looking for. If you run an online store, the same principle carries through the rest of your setup, which we cover in Shopify SEO.
Category pages
[Category] | [Brand]
Example: Office Chairs | Workspace SG
Category titles work best plain. The searcher wants to know they’ve reached the right shelf.
Local service pages
[Service] in [Location] | [Differentiator]
Example: Aircon Servicing in Bedok | Same-Day Appointments
Location goes in the title, not just the body copy. For multi-location businesses this is one piece of a wider setup, which we go into under local SEO.
Landing pages
[Main Benefit] | [Brand]
Example: Cut Your Aircon Bills by a Third | CoolCare
Benefit first, because cold traffic has no reason to care about the brand yet.
About pages
About [Brand]: [One-line purpose]
Example: About Roots Digital: SEO for Singapore Businesses
Plain and direct. About pages mostly serve people who already know who you are.
Tool and calculator pages
Free [Tool] | [Use case]
Example: Free Title Tag Length Checker | Preview Before You Publish
“Free” lowers the barrier, and naming the use case filters out people the tool won’t help.
Title tag examples: good and bad
Templates only take you so far. Here are worked pairs, with what changed and why.
A blog post title matched to intent
Weak: Our Thoughts on Page Titles
Better: How Long Should a Title Tag Be? Characters vs Pixels
The first tells a searcher nothing about whether the page answers their question. The second names the question and previews the answer’s shape.
A product page title that leads with the product
Weak: Workspace SG | Quality Office Furniture Since 2009
Better: Ergonomic Mesh Office Chair | Workspace SG
The first is a homepage title pasted onto a product page. Every product would carry the same one, which makes the results indistinguishable.
A local service page title
Weak: Services | CoolCare Aircon
Better: Aircon Servicing in Bedok | CoolCare
“Services” is the exact kind of vague descriptor Google’s guidance warns against. Adding the service and the location gives both the reader and the crawler something to match on.
A documentation page title
Weak: Getting Started
Better: Getting Started with the Reporting API | Docs
Documentation titles are read in browser tabs and bookmarks more than most pages, so they need to survive out of context.
Five titles that lose the click, and why
1. Home
Says nothing. Google’s own guidance names this as a vague descriptor to avoid.
Fix: Aircon Servicing and Repair in Singapore | CoolCare
2. Aircon Repair, Aircon Servicing, Aircon Cleaning, Aircon Singapore
Keyword stuffing. Reads as spam to both readers and Google.
Fix: Aircon Repair and Servicing in Singapore | CoolCare
3. CoolCare Aircon Services Pte Ltd | Trusted Since 2009 | Aircon Servicing
Brand-heavy and over-length. The keyword arrives after the truncation point.
Fix: Aircon Servicing in Singapore | CoolCare
4. You Won’t Believe What This Aircon Was Hiding
Clever, but a searcher can’t tell what the page is. Curiosity titles work on social feeds, not on results pages people are scanning with a task in mind.
Fix: What’s Actually Inside a Dirty Aircon Unit (With Photos)
5. 2023 Aircon Servicing Price Guide Singapore
Obsolete. Google flags outdated dates as a rewrite trigger, and readers discount the page on sight.
Fix: Aircon Servicing Prices in Singapore (2026 Guide)
Common title tag mistakes to avoid
Most title problems fall into a handful of repeating patterns. Work through this list against your own site and you’ll catch the bulk of them.
Duplicate titles across multiple pages
Two pages with the same title are indistinguishable in results, and neither reader nor crawler can tell them apart.
This usually comes from templating rather than from writing. Google specifically calls out repeated boilerplate, using the example of a commerce site titling every page “Cheap products for sale.”
Leading with your brand name on inner pages
Your brand is the word a non-brand searcher cares about least, and putting it first spends your widest pixels on it.
Homepage is the exception, and the only one.
Vague titles like “Home” or “Services”
Both appear in Google’s guidance as examples of what not to write. They’re common because they’re what a CMS produces by default when nobody intervenes.
Keyword stuffing
Repeating a term does not increase relevance. It may reduce it, since Google treats stuffing as a spam signal and readers treat it as a red flag.
Titles that overpromise what the page delivers
Google’s documentation lists inaccurate titles as a rewrite trigger, which means an overpromising title risks being replaced as well as bounced.
All-caps titles
Capitals are harder to read at a glance and wider per character, so an all-caps title truncates sooner while being less legible. Two costs, no benefit.
Letting old titles go stale
Any title carrying a year, a price, or a count needs a review date in your calendar. Google explicitly detects obsolete titles, comparing your title against a visible on-page date and substituting the current one.
If Google is correcting your dates for you, that’s a maintenance problem showing up in your search results.
A title that contradicts the H1
When a page has several headings of similar visual weight and no clear main title, Google may pick the first heading and use that instead.
Give your H1 clear visual prominence and keep it aligned with the title, and you remove the ambiguity that invites a substitution.
Why Google rewrites title tags, and how to reduce it
Google builds the title link rather than printing your element, so what you wrote and what appears can differ. You can’t switch that off, but you can make it less likely.
How often Google rewrites titles
Two credible figures circulate, and they disagree sharply.
Google’s search team reported that after refining its titles system, title elements are used around 87% of the time, up from roughly 80%. That implies a rewrite rate near 13%.
Moz reached a very different number. Its study of 57,832 title tags by Dr Peter J. Meyers found Google rewrote 58% of them.
Both are honest measurements of different things. Google is reporting across all results it serves. Moz sampled a specific set of SERPs and counted any deviation, including cases where Google merely trimmed a brand name. The gap between 13% and 58% is mostly a definition of “rewrite”, not a factual dispute.
The takeaway sits between them and doesn’t depend on which figure you prefer. Rewriting is common enough that you should plan for it rather than treat it as an anomaly.
What triggers a rewrite
Google publishes the list. Its documentation names seven recurring issues:
- Half-empty titles, usually a template that failed to populate, leaving something like | Site Name
- Obsolete titles, where a page carries an old year that the visible content has since updated
- Inaccurate titles, where the title doesn’t reflect what the page actually covers
- Micro-boilerplate, where a set of pages share a title that omits the one detail distinguishing them
- No clear main title, where several headings share the same visual weight
- Language or writing-system mismatch between the title and the page’s main content
- Duplicated site name, which Google may strip if it already shows your site name separately
There’s an eighth situation worth knowing. If you block crawling, Google may still index the page and build its title from off-page anchor text on other sites, which is as far from your control as it gets.
How to check whether your title was rewritten
Search for the page and compare what appears against your source. Search Console’s URL Inspection tool shows what Google indexed, which separates a rewrite from a page that simply hasn’t been recrawled.
Give it time before concluding anything. Google notes it has to recrawl and reprocess a page to pick up changes, which may take a few days to a few weeks.
How to make a rewrite less likely
Work backwards from the trigger list. Keep titles inside the length range, make each one unique, describe the page accurately, drop repeated boilerplate, match the page’s language, and give your H1 clear visual prominence so there’s no ambiguity about which text is the main title.
None of this guarantees anything. Google states it can’t manually change title links for individual sites, so influence is the only lever available.
How to audit title tags across your whole site
Individual titles are a writing job. Titles at scale are an auditing job, and it’s worth doing periodically rather than once. If you’d rather have this done as part of a broader review, we run a full SEO audit that covers it.
Find missing title tags
Crawl the site and filter for pages with no title element. These are usually template gaps or pages published outside the normal workflow.
Every one of them is a page where Google is writing your headline for you.
Find duplicate title tags
Export every title, sort alphabetically, and look for repeats. Paginated archives, filtered category views and tag pages are the usual sources.
Our SEO audit template sets this up as a repeatable check rather than a one-off.
Find titles that are too long or too short
Sort by pixel width if your crawler supports it, character count if not. Very short titles are often the more urgent problem, since they usually mean a template dropped a variable.
Find titles that do not match their H1
Most crawlers can extract both. A large gap between the two is a rewrite trigger, so this column is worth adding even though few audits include it.
Prioritise which titles to fix first
This is the step that decides whether the audit was worth running. Sort by impressions, not by page count.
Pull impression data from Search Console and fix the pages already being seen. A duplicate title on a page nobody sees costs nothing. A vague title on a page with 4,000 monthly impressions costs you every day it stays up.
How to measure whether a new title worked
A title change without measurement is a guess you never settled. Three of the four checks below take minutes in Search Console.
Track CTR in Google Search Console
Open Search Console, go to the Search results report, and filter by the page you changed. Compare click-through rate before and after.
Wait at least two to three weeks after the change. Google needs to recrawl the page, and a few days of data won’t tell you anything reliable.
Read the position-versus-CTR relationship
CTR on its own can mislead, so read it alongside average position:
- CTR up, position flat. The title is doing the work. This is the result you want.
- CTR up, position also up. Ambiguous. Some of the gain is just the better position.
- CTR down, position up. The new title may be attracting the wrong audience despite ranking better.
- Both flat. Either the change was too small to matter, or Google is rewriting it. Check the live result.
Watch for impression changes
A jump in impressions usually means Google now shows the page for a wider set of queries, which can happen when a new title adds relevant terms.
More impressions at steady CTR still means more clicks, so don’t read a diluted CTR as failure without checking the click total.
Track referrals from AI assistants
Assistants send traffic that most default analytics setups file under direct or other. If your titles are being cited, you’ll want that separated out.
Set up a channel filter for assistant referrers in your analytics, then check which pages they send traffic to. This is a newer measurement problem than the rest of this list, and it forms part of the AI search work described earlier.
Frequently asked questions
Short answers to the questions that come up most often.
What is a title tag?
A title tag is the HTML element that sets a web page’s title. Search engines display it as the clickable headline in results, browsers show it as the tab label, and social platforms use it in link previews. It sits inside the page’s head section and contains plain text only.
What is the tag for title in HTML?
The tag is <title>, written as <title>Your page title</title> inside the <head> section. Neither the opening nor the closing tag can be omitted, and the content must be plain text. Any HTML you put inside it will display as literal characters rather than rendering.
What are some good title tag examples?
Good titles name the topic clearly and add a reason to click. “Aircon Servicing in Bedok | CoolCare” beats “Services”. “How Long Should a Title Tag Be? Characters vs Pixels” beats “Our Thoughts on Page Titles”. The pattern is specific topic first, differentiator second, brand last.
Are title tags still relevant for SEO?
Yes. The title is the main signal Google uses to understand what a page covers, and it’s usually the first thing a searcher reads before deciding to click. Its exact ranking weight can’t be isolated, but a clear, accurate title helps Google classify the page correctly.
How long should a title tag be?
There’s no fixed limit. Google truncates the displayed title to fit the device width, so the real constraint is pixels rather than characters. Aim for 50 to 60 characters, or roughly 550 to 600 pixels, and front-load the important words so they survive truncation on mobile.
Where should the title tag be placed?
Inside the <head> section of your HTML, conventionally after the character encoding declaration and before your stylesheets. The HTML standard requires it there in most situations. A title placed in the body may still work through browser error handling, but it’s invalid markup.
Can a page have more than one title tag?
No. The HTML standard permits no more than one title element per document. Browsers generally honour the first and ignore the rest, but that’s error handling rather than defined behaviour. Two title elements usually means your theme and an SEO plugin are both injecting one.
What happens if you do not add a title tag?
Search engines generate one for you. Google draws on nine sources including your main visual heading, og:title, prominent text, and anchor text from sites linking to you. The result is rarely wrong, but it’s written by a system that doesn’t know what you intended to say.
Should the title tag and H1 be the same?
They should be similar, not necessarily identical. The title has to make sense out of context in a bookmark or a search result, while the H1 can assume the reader is already on the page. Keep them aligned in meaning, since a large gap can prompt Google to substitute its own title.
Why is Google showing a different title than my title tag?
Google generates the displayed title link rather than printing your element directly. It substitutes when it detects an issue: a half-empty, obsolete, inaccurate or boilerplate title, no clear main heading, or a language mismatch. Check your page against those triggers before assuming it’s arbitrary.
What is the difference between the title tag and the title attribute?
The <title> element sets the document title shown in tabs and search results. The title attribute is a global attribute added to other tags that produces a hover tooltip. They’re unrelated despite the similar names, and W3C discourages relying on the attribute since tooltips exclude keyboard and touch users.
Can I use the same title tag on multiple pages?
No. Duplicate titles make pages indistinguishable in search results and are one of the patterns Google explicitly adjusts for. Duplicates usually come from templating rather than writing, so the fix is normally in the template that generates them.
Getting your titles right
Titles are one of the few SEO jobs where the work is small and the feedback is fast. You can rewrite a page’s title in two minutes and see the effect in Search Console within a fortnight.
Start with the pages that already get impressions. Fix the vague ones, split the duplicates, and check the length in pixels before you publish. Then leave them alone long enough to measure.
If you’d rather have someone work through the whole site with you, that’s part of what our SEO agency cover. And if you’ve got a title you’re unsure about, put it in the comments and I’ll take a look.
