Our Digital Marketing Blog

SEM Guide

Turn Visitors To Paying Customers with Conversion Rate Optimisation

Conversion rate optimisation is crucial for businesses to maximise their digital campaigns. It’s not about the number of visitors that places them on top of …

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SEO Meta Description Optimisation
SEO Guide

Best Practice of Meta Description Optimisation

Imagine you are inside a movie theatre. While waiting for the movie that you paid for to watch, there are snippets of upcoming movies that …

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SEO Guide

Dodging Link-Based Penalties: How to Disavow Backlinks Right

Link building and SEO go hand in hand—one can’t truly reach its full potential without the other. In fact, out of the 200 ranking factors …

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SEO Guide

Mastering SEO Rankings: How To Boost Your Website’s Visibility

Every time a question pops into your head, where do you usually go to find answers? When you’re curious about a product or how things …

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Content Marketing

Engage, Persuade, Convert: A Definitive Guide to the AIDA Model

Billboards, TV commercials, newspapers and Google ads—everything you see around you is trying to grab your attention. From giant companies and mid-sized brands to small …

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Digital Marketing Guide

SEM vs SEO – An essential Digital Marketing Strategy for you

Now that digital marketing is at its peak, marketers embrace the power of SEO and SEM to grow their business online, increase website traffic and …

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SEO Guide

The Ultimate Guide to Redirect Chains: How Does it Affect SEO?

You probably have mastered basic SEO strategies through YouTube tutorials or by working with an SEO agency. Know your keywords. Improve the UI/UX of your …

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SEO Guide

Canonical SEO Tags – How to Use Them for SEO Optimisation Success

According to Google’s head of search spam Matt Cutts, 25 to 30 per cent of content on the Internet is duplicative. It means that several …

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SEO Guide

What Is SEO: The What, Why and How’s of It

There are multiple references that you read online that talk about Search Engine Optimisation or SEO. And how it is a sought-after strategy in the …

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Digital Marketing Guide

Navigate Prospective Buyers Better With An Effective Customer Journey Map

You’re probably thinking about your prospective customers’ demographics before you start your business. Their age, gender, and locations are the information you aim to figure …

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