SEO Guide | Roots Digital

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SEO Guide

Internal Linking for SEO: What It Is, Benefits and Best Practices

Ian Ong 26 September 2023

When link-building comes up in SEO circles, it’s unsurprising that most SEO agencies talk about the power of high-quality backlinks. A backlink represents ‘a vote …

SEO Guide

Mobile First Indexing: Definition and Best Practices

Ian Ong 22 August 2023

Source: Freepik Mobile search queries have consistently outpaced desktop searches since 2017, accounting for around 57% of all website traffic by August 2023. By this, ...

SEO Guide

Backlink Analysis Best Practises and How To Boost Your Backlinks

Ian Ong 28 July 2023

Source: Freepik Backlink analysis is an integral part of any SEO strategy. It’s a process that you have to go through before starting out your ...

Content Marketing

Writer’s Block Begone: Write Easily With This Helpful Guide

Ian Ong 7 July 2023

Source: Freepik Writer’s block is a common phenomenon among writers. Whether you’re writing for your personal blog or for your business, experiencing writer’s block can ...

SEO Guide

Structured Data 101: How Schema Markup Can Boost Your SEO

Ian Ong 24 May 2023

You’re probably at your wit’s end with the endless, cutthroat digital marketing craze. With SEO agencies, businesses and influencers trying to snatch the first spot ...

SEO Guide

The Complete Guide to Bounce Rate: What You Should Know

Ian Ong 17 April 2023

Once you dip your toes into the depths of online marketing, the endless battle for engagement begins. With a bunch of businesses and digital marketing ...

SEM Guide

Turn Visitors To Paying Customers with Conversion Rate Optimisation

Ian Ong 20 March 2023

Conversion rate optimisation is crucial for businesses to maximise their digital campaigns. It’s not about the number of visitors that places them on top of ...

SEO Guide

Best Practice of Meta Description Optimisation

Ian Ong 16 March 2023

Imagine you are inside a movie theatre. While waiting for the movie that you paid for to watch, there are snippets of upcoming movies that ...

SEO Guide

Dodging Link-Based Penalties: How to Disavow Backlinks Right

Ian Ong 15 March 2023

Link building and SEO go hand in hand—one can’t truly reach its full potential without the other. In fact, out of the 200 ranking factors ...

SEO Guide

Mastering SEO Rankings: How To Boost Your Website’s Visibility

Ian Ong 3 March 2023

Every time a question pops into your head, where do you usually go to find answers? When you’re curious about a product or how things ...

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