Three Benefits of Social Media Marketing
YouTube, along with Instagram, is a primary discovery channel for 55% of Gen Z survey respondents, as it is for 53% of millennials and 47% of Gen X respondents. Before they can begin searching, someone must be familiar with the product or brand. So you'll need social media to introduce them to the product first.
Scale Your Business
Social media marketing is your kickstart to scale your business, especially if your product is new. In contrast to search ads, which rely on search volume, social media advertising allows you to scale your business by pushing ads to your ideal customers.
Build Brand Authority
Communicating with your customers on social media will boost your credibility by showing your concern for customer satisfaction. It eventually leads to increased customer satisfaction, brand loyalty, and most importantly, brand authority.
A Complete And Detailed Services Process For Your Business Growth
Build your ideal customer persona
Building your brand’s customer persona allows you to know how to zoom in to the right audience on social media. You can then communicate effectively based on their motivations, pain points, and demographics.
Develop your content strategy
Different social media channels call for different strategies. YouTube, for example, prefers medium to long-form video content. TikTok, on the other hand, prefers short-form video content.
Discover what your competitors are up to. From the ads they run to the targeting they employ. We will assist you in determining what works best for you based on information obtained from your competitors.
Plan your social media ads
With decreasing organic reach, simply planning what to post is no longer enough. You will need proper advertising strategies, such as Facebook ads and Instagram ads, to help amplify your social media reach.
The attractiveness of your posts determines how well your social media campaigns perform. If the copy and graphics in your social media posts are unappealing, no one will want to engage with them in the first place.
Campaign review and optimisation
The goal of digital marketing is to improve the status quo. If you discover that you should be getting a 10% conversion rate but are only getting a 1% conversion rate, the next question is how we can help you improve.
Partners & Awards
Companies that trust us
3 Reasons Why Choose Roots Digital
We Are Always Transparent
Enjoy complete transparency and access to all campaign data at no hidden cost. We believe a healthy client-agency relationship is built on trust.
We Deliver Real Result
We deliver campaigns that result in REAL ROI and not just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.
We Live And Breathe Digital
Digital at the core: our sophisticated, digitally-demanding client roster covers a rich set of digital marketing capabilities enviable by traditional marketers.
FAQs you need to know about This Service
What is a social media marketing agency?
What are some social media marketing services?
Generally, social media marketing would cover you with the following services:
- Profile creation
- Content creation
- Content posting
- Hashtag strategy
- Community management
- Search engine optimisation
How do I find the best social media marketing agency?
Finding the best social media marketing agency requires you to look for the following factors:
- They have experts dedicated to managing your social media campaigns
- They have powerful tools to perform the campaigns
- They understand your niche and willing to learn about it
- They're being upfront about their strategies without bluffing about campaign success
- They have good customer service with quick and efficient communication