Benefits

Three Benefits of Social Media Marketing

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Get Discovered

YouTube, along with Instagram, is a primary discovery channel for 55% of Gen Z survey respondents, as it is for 53% of millennials and 47% of Gen X respondents. Before they can begin searching, someone must be familiar with the product or brand. So you'll need social media to introduce them to the product first.

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Scale Your Business

Social media marketing is your kickstart to scale your business, especially if your product is new. In contrast to search ads, which rely on search volume, social media advertising allows you to scale your business by pushing ads to your ideal customers.

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Build Brand Authority

Communicating with your customers on social media will boost your credibility by showing your concern for customer satisfaction. It eventually leads to increased customer satisfaction, brand loyalty, and most importantly, brand authority.

Services Process

A Complete And Detailed Services Process For Your Business Growth

To ensure that all the needs to optimise your business site search are met, Digital Roots performs a complete and detailed process as follows
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Build your ideal customer persona

Building your brand’s customer persona allows you to know how to zoom in to the right audience on social media. You can then communicate effectively based on their motivations, pain points, and demographics.

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Develop your content strategy

Different social media channels call for different strategies. YouTube, for example, prefers medium to long-form video content. TikTok, on the other hand, prefers short-form video content.

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Competitive research

Discover what your competitors are up to. From the ads they run to the targeting they employ. We will assist you in determining what works best for you based on information obtained from your competitors.

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Plan your social media ads

With decreasing organic reach, simply planning what to post is no longer enough. You will need proper advertising strategies, such as Facebook ads and Instagram ads, to help amplify your social media reach.

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Creative development

The attractiveness of your posts determines how well your social media campaigns perform. If the copy and graphics in your social media posts are unappealing, no one will want to engage with them in the first place.

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Campaign review and optimisation

The goal of digital marketing is to improve the status quo. If you discover that you should be getting a 10% conversion rate but are only getting a 1% conversion rate, the next question is how we can help you improve.

Partners & Awards

Agency of the Year Award 2020

Agency of the Year Award 2020 - Mobile Marketing Agency

Agency of the Year Award 2021

Agency of the year award 2021 - Lead Generation Agency

Testimonial

Companies that trust us

3 Reasons Why Choose Roots Digital

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We Are Always Transparent

Enjoy complete transparency and access to all campaign data at no hidden cost. We believe a healthy client-agency relationship is built on trust.

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We Deliver Real Result

We deliver campaigns that result in REAL ROI and not just vanity metrics like clicks and impressions. Giving you the best bang for your bucks.

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We Live And Breathe Digital

Digital at the core: our sophisticated, digitally-demanding client roster covers a rich set of digital marketing capabilities enviable by traditional marketers.

FAQs you need to know about This Service

A social media marketing agency is a company that works with its clients to develop marketing strategies that align with its client's business goals. They will also determine the most effective channels for communicating messages to the target audience.

Generally, social media marketing would cover you with the following services:

  • Profile creation
  • Content creation
  • Content posting
  • Hashtag strategy
  • Community management
  • Search engine optimisation

Finding the best social media marketing agency requires you to look for the following factors:

  • They have experts dedicated to managing your social media campaigns
  • They have powerful tools to perform the campaigns
  • They understand your niche and willing to learn about it
  • They're being upfront about their strategies without bluffing about campaign success
  • They have good customer service with quick and efficient communication
The pricing of a social media marketing agency starts from $1800. At this price, you can get access to a team of specialists, from content strategists to media buying experts. It's much more cost-effective than building your own team.