Award-winning SaaS SEO Agency in Singapore

Each SaaS SEO agency may have their own approach to their SaaS SEO services. However, they do share a common goal. The goal is to improve the search visibility and increase the organic traffic to the website. SaaS SEO services you can expect include, but are not limited to:

Keyword Research: Research and identify suitable keywords that helps a website to maximise its traffic potential.

On-Page SaaS SEO: Involving making changes to your website to help Google understand your content better. Some of the common on-page optimisation includes but not limited to page title and meta description optimisation, header tag optimisation, image alt text optimisation and many more.

Off-Page SaaS SEO: In online world, a link pointing to your website is a cast of vote by another website saying you are good in a given topic. It sends signal to search engines like Google on the website’s relevance, credibility and authority to a given topic.

Technical SaaS SEO: SaaS SEO uses tools to emulate search engine bots to crawl and audit your website to ensure there isn’t anything that potentially prevent search engine bots from crawling and indexing your website. A site that can’t be crawled and index will not even get a chance to surface on the search engine result page.

Content Optimisation: Improve the content quality that provide true value to not just the search engines, but mainly humans. This includes optimising the existing content and creating new ones to help you maximise the number of keywords your site can rank for. Increasing your organic traffic.

Account Management: An experienced Account Manager to develop and execute a tailored SaaS SEO strategy and manage all different aspects of SaaS SEO through a business’ website to reach its goals.

Monthly Reporting: Performance data reporting on the statistics while keeping in mind the business’ goals set. This is done to provide companies with a sense of security and control as they are consistently updated with the progress.

SaaS SEO agency can charge between $300 – $10,000 a month depending of the scope of SaaS SEO work. A SaaS SEO project involving on-page SaaS SEO alone will be cheaper than a full scale SaaS SEO campaign, involving on-page SaaS SEO, technical SaaS SEO, link building and content creation.

SaaS SEO agency in Singapore can charge between $300 – $10,000 a month with the promise of optimising a fix number of keywords. The final SaaS SEO cost may varies depending on the number of pages the website has.

SaaS SEO, or Search Engine Optimisation, is not a one-man show. To build a effective SaaS SEO campaign, it requires a team of specialist from technical SaaS SEO analyst, content writer, editor, link prospector to link builder. Each aspect of SaaS SEO requires a unique skill. Building an experienced and COMPLETE SaaS SEO team inhouse is extremely costly without economies of scale. But at the agency level, due to the amount of work, it makes sense to build one. You will also be able to leverage on a team of SaaS SEO experts with vast amount of experience across different industry.

SaaS SEO (Software as a Service Search Engine Optimization) is the process of optimizing a software company’s website to increase organic search engine visibility, attract high-intent users, and generate recurring subscription revenue.

Unlike traditional e-commerce or local SEO, SaaS SEO focuses on attracting potential customers at every stage of a longer, often complex B2B or product-led sales cycle.

SaaS SEO is a process of boosting your website in Google’s organic search results. Did you know, Google alone, uses around 200 ranking factors to evaluate if your website is worthy to be on the first page. Each ranking factor carries a different weightage and has a direct impact on your website’s organic rankings.

At Roots Digital, we work on technical, on-site, copywriting & off-site ranking factors such as link building to increase your website’s “worthiness” in the eyes of search engines. In return, it will bring you more business & sales!

The cost of SaaS SEO packages in Singapore depends on 2 factors. The scope of work in the SaaS SEO packages and the size of your website, based on the number of pages a site has.

SaaS SEO packages offered by a freelancer or agency may have a huge difference in cost as well. A basic SaaS SEO package from freelance marketers can range from $200 to $1000 a month. In contrast, you can spend around $800 to $10,000 per month if you outsource your SaaS SEO campaign to a SaaS SEO agency.

Some agencies might offer a sprint model as well, in which they charge a one-time fee for a certain scope of work to be carried out.

Every SaaS SEO service provider will list out their SaaS SEO services and offer a similar list of deliverables, such as on-page optimisation, XML sitemap setup, robots.txt optimisation, off-page SaaS SEO (link building) and many more. The list of deliverables has become a “template” where everyone uses it, without knowing what each item really means.

You will need to evaluate their experience and SaaS SEO knowledge in order to fully understand what they are offering.

Cheap pricing offered by SaaS SEO agencies is a clear sign that they have been outsourcing your work to other cheaper agencies overseas.

Price is very subjective.

Let’s put it this way, imagine yourself paying for a $300 a month SaaS SEO package for 12 months.

How many hours do you think any agency will do for SaaS SEO work if you’re only paying $300 per month?

At most, you’ll probably end up with results that are brought by minimal optimisation effort. After 12 months, you might decide to terminate your contract with them because you didn’t see the results you wanted to see.

By then, you would have wasted at least $3,600 in cost and 12 months worth of time that could’ve been used to generate more sales for your business. Worst of all, your competitors who chose to invest in high-quality SaaS SEO work would have been enjoying the fruits of their labour.

So tell me, do you think it’s that expensive now?

Yes, you definitely can do it on your own.

You can stream through 1,000 hours worth of YouTube video to pick up the basics of SaaS SEO. You’ll be spending another 3 – 9 months of your time “trial and error” before figuring out what works and what doesn’t.

Your time is best spent on tasks that matter to your business or career growth and not on how to optimise your website for better organic ranking.

SaaS SEO success does not happen overnight. In our experience, any SaaS SEO agency that guarantees quick results and top rankings is misleading its customers. The timeline for SaaS SEO campaigns varies depending on your specific needs, budget, and expectations. The size, vertical, and maturity of your business also factor in significantly.

In general, you should be able to observe positive results in your SaaS SEO campaign if the SaaS SEO implementation is done right. Positive results can be in the form of improved keyword rankings and increased organic search traffic.

Our SaaS SEO specialist will perform a process called keyword research and mapping for your SaaS SEO campaign.

During the research, we will identify and map a keyword theme to each core page on your website.

The keywords are selected based on search volume, relevancy, and buying intent. There is no point ranking for keywords that don’t have any search volume.

We do not. And beware of SaaS SEO services that claim to guarantee rankings, allege a “special relationship” with Google (E.g. Google Partners), or advertise a “priority submit” to Google. There is no priority submit for Google.

So, why are there still agencies “promising” SaaS SEO success? They are simply playing the SaaS SEO game with you.

First, they will tell you to optimise for keywords that have low or near zero search volume. And they will use the excuse saying the keyword is too difficult to rank. So what do you get in the end? You will get a website that ranks for keywords, but you don’t see any increase in organic search traffic.

Running a business is difficult, but that doesn’t mean you have to settle less for a SaaS SEO service.

We do not guarantee results. It is not because we are not confident in our work. It is because we know how SaaS SEO works inside out. There are too many variables that are not within our control that will drastically affect a SaaS SEO campaign.

For example, we provided all the necessary SaaS SEO recommendations, but if you are sitting on them and did not make a single change, then the service won’t be as effective as you want it to be.

So why do agencies offer to carry out free work when they don’t fulfil the promise?

The answer to that is they don’t. As an agency, instead of manufacturing physical products, we produce “man-hours”. If you are not paying for the manpower cost, your campaign will be ditched and allocated the lowest priority possible.

To a certain extent, you will choose to give up and move on. By then, how much time and money have you wasted while waiting for their “guarantee” to work out?

Any SaaS SEO agency that guarantees quick results and top rankings is misleading its customers. We will develop a SaaS SEO and content strategy that is customised for your business. SaaS SEO is not some quick fix, it is not some magical formula. It simply requires a set of proven framework, most importantly, someone who is able to implement those recommendations for you.

At Roots Digital, we follow a proven SaaS SEO 5-step framework that helps customers to achieve over 1800% growth in organic search traffic and over 300% growth in sales.

This is a common trick used by SaaS SEO agencies who guarantee results. Offering to rank long-tail keywords is a trick for them to achieve their promise.

We don’t believe in recommending long-tail keywords simply because it is easier to rank. If a keyword difficulty is high, we will ask “how can we rank for this keyword and what strategy is required to achieve it?” instead.

Your website can rank for any number of keywords. What limits your website is not us, but the number of products/services you offer. For example, the number of keywords an eCommerce marketplace like Lazada can rank for, easily reaches 100,000 while a niche ecommerce website can be as low as 50 keywords.

If you are doing things right, your website will rank for long-tail keywords naturally, which is a by-product of a great SaaS SEO strategy.

Yes, it is a long-term investment. SaaS SEO enjoys what we call the compounding effect just like making a financial investment. SaaS SEO is the best channel to see the effects of compounding within marketing.

SaaS SEO is the only channel you will see something like this. The Compounding Effect of SaaS SEO

I have yet to see a graph of any website’s traffic that did not continue to edge up year after year of SaaS SEO effort unless a website was hit by Google penalty due to black-hat SaaS SEO implementations.

What this means, is as your website generates traffic from search engines, like Google, it continues to accrue the positive SaaS SEO signals that will allow you to attract even more traffic as time goes on – the effect of compounding.

Over time, your website will accumulate natural links, good user experiences that feed into search visibility and broader indexing as Google’s AI improves.

The best time to invest in SaaS SEO is six months before you need it. Therefore, the best time to invest in SaaS SEO is now!

We do not outsource our core services.

All SaaS SEO recommendations and copywriting is done by our in-house SaaS SEO specialists, copywriter and editor.

SaaS SEO is just one of the many digital marketing options you can pursue to grow your business.

Just like Google search ads, the reason why you would want to optimise your website to rank better in search engines is because you understand the power of search.

Whenever you search for the phrase “SaaS SEO services Singapore”, you display a strong buying intent to engage such service providers based in Singapore.

While waiting for the fruits of your labour from your SaaS SEO campaign, investing in paid search ads can be a great alternative solution to start generating highly qualified leads from your website.