Google Ads Cost – The Ins and Outs of Search Engine Advertising

Table of Contents

PPC, CPC, and Other Costs Involved in Google Ads Cost

What is PPC

Probably you have heard a little about PPC marketing and are curious about how it works or how it changes your business’s website.

PPC or Pay-per-click is an internet marketing model that comes with a fee each time an audience clicks/served with your advertisement. You buy your visitors, instead of earning them organically, that is the principle of this marketing strategy.

This marketing approach is one of the most talked-about in search engines as they are often offered by Google and Facebook. This makes Google Ads, Facebook Ads, and Twitter Ads the most popular PPC advertising platforms. Now let’s dive more into Google Ads

How does PPC work? 

Paid search works every time there is an ad spot on search engine results pages or SERPs an auction happens. 

For example with Google Ads, when a user searches for a keyword associated with their product or service, it enables marketers to bid for ad placement in the sponsored links (online advertisements) of a search engine.

Businesses that use pay-per-click advertising models investigate and assess the keywords that are most pertinent to their goods or services. Yes. Keywords are valuable in this type of marketing advertising. 

Investing in appropriate keywords can lead to more clicks and, ultimately, more revenue.

What is the role of Keywords in PPC?

You know exactly that keywords are crucial and will be the centre of every search engine optimisation and marketing campaign. They connect advertisers to the audience’s search queries. 

Queries vs. Keywords

Queries are the actual terms or phrases that people type into the search engines to find results. Keywords, on the other hand, are what digital marketers use to reach these people by matching the search queries they use.  

A PPC Keyword list should have the following elements:

  1. Relevancy

Will you pay for something outdated? Of course not. Ensure that you spend your money on a worthy set of keywords. 

This is where the brilliance of your keyword research comes in. Find those keywords that will drive visitors and conversion to your website. Pick the keywords that more or less precisely relate to the services or products your business offers. 

  1. Wide range

Dont stick with the popular ones. Consider opening your list to long-tail keywords. There are dimes in it! 

Remember that long-tail keywords are less common and quite specific. Having these on your list means a complete and thorough keyword search portfolio. 

Bank on these types of keywords as they are less competitive, add up to your ads campaign, and most importantly, they are less expensive. 

  1. Constantly growing and evolving 

PPC is a process of constant refinement and improvement. If you plan to stick with your existing process and strategy, there is no way you will grow your brand. 

We mentioned that it pays to maintain a wide range of keywords when you perform your keyword research.  It matters that you are open to adopting new ways of getting keywords that will boost and expand your campaigns. 

You can do this by evaluating your search terms on weekly basis & adding new keywords which give your campaign conversion or adding negative keywords to block out any queries that won’t benefit your campaign.

What are the two PPC Models?

There are two models that PPC advertising digital marketers associate it with, Bid-based and Flat-rate models. 

Bid-based Model

Each advertiser submits a bid using a maximum amount of money they are ready to pay for an advertisement spot in the bid-based model. 

The publisher uses automated systems to conduct an auction. An auction happens when a visitor activates the advertisement.

The winner of the bidding process depends on the rank, not on the amount of money released by the chosen bidder. 

The ranking takes into account both the sum of money being offered and the calibre of the content being provided by an advertisement. Bid-based models see relevancy as a significant indicator other than the money offered.  

Flat-rate model

Publishers typically maintain a list of various PPC rates that apply to various parts of their website. For PPC’s flat-rate model, an advertiser pays a publisher a set sum for each click. 

Keep in mind that publishers are frequently amenable to price discussions. If an advertiser proposes a long-term or high-value contract, a publisher may reduce the set price.

What is CPC 

Cost per click (CPC) is another online advertising bidding model that charges advertisers based on how frequently users click on display ads that are integrated into their websites.

Google Ads Help shared that in CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC).

The majority of publishers employ a third party to connect them with clients. The biggest of these is Google Ads, which operates on the Google AdSense platform. Microsoft Ads is one of the two most popular platforms for CPC.

How does CPC work?

Advertisers use this more than publishers because they are the ones who set the budget for the campaign. As a critical digital marketing metric, CPC provides insight into how much you have spent on someone to click on your ad to reach more customers. 

Once you have exhausted your campaign’s budget, the ad is immediately taken out of rotation on the website for the balance of the billing period.

Do you know the rate that an advertiser pays per click is set by a formula?

The cost-per-click formula

This formula calculates how much you will spend for each click. 

(Ad Rank of the Ad Below Yours/Your Quality Score) + $0.01 = CPC

To compute your average CPC, you may use this formula. 

Total CPC / Total Clicks = Average CPC

How to lower your CPC?

Keep your CPC low. Understandably, you want to lower your advertising costs because it affects your company’s financial status. It requires you to maintain and track its ins and outs.

Here are three ways to lower CPC:

  1. Create Relevant Ads

How will you attract customers if you produce irrelevant ads?

You must catch your prospective customers’ attention always. Relevancy is vital in advertising. You must know the pulse of your audience and what is going around the digital market.

Take note that relevancy plays a crucial part in your quality scoring – a higher quality score means a higher ad placement and a wider reach to valuable leads. 

  1. Use a detailed Call to Action (CTA)

CTAs help you turn visitors into customers. 

Never take for granted how you write your call to action statement. Ensure it has all of the pertinent information or details that will lead visitors to your landing page. 

Engaging and detailed CTAs are one of the best recipes for your campaigns. 

Using “Click here” or “Click this Button”, doesn’t add value to your audience or entice them to engage. Instead, you may use, “Download your Free CPC PDF,” which tells your visitors what they will have once they click a designated button on your site. 

  1. Decide your Ideal customer.

Know your audience. There is nothing more important than knowing for whom you create ads. 

Refining your audience selection is a great strategy when performing paid searches. They decide your CPC campaign – social media ads and PPC. 

Think of their demographics. Age, gender, status, occupation, and other factors influence purchasing power. Be mindful to know these elements as they may help you target leads with more relevant content. ‘

If you know your audience, creating relevant ads is bearable. 

What are the three factors that determine your CPC?

These are the elements that influence your coset per click, regardless of where you advertise. 

  1. Quality Score – this includes keyword relevancy, click-through rate (CTR) and landing page quality. 
  2. Ad Rank – this factor evolves on things that happen inside and outside of your campaign. Most of the time it’s out of your control – auction time, bid amount, ads’ quality and online queries. 
  3. Maximum Bid – how much are you willing to spend per click? This factor affects your CPC advertising significantly. 
Why CPC is essential to Search Ads?

CPC decides the financial success of your paid search campaign. It determines how much Google Ads will cost you making it a crucial factor in your search strategy. 

PPC is an investment. If you lack the proper metric to gauge the effectiveness of your campaign it will surely hurt your financial standing in the future. 

What are the advantages of measuring CPC?
Enhances your strategies 

If you know your business, audiences, and the campaigns you integrate into it, deciding whether to automate or stick with the manual way of doing biddings becomes easy. 

It matters that you know your campaign structure from top to bottom because it will serve as your guide in making critical decisions like choosing manual or automated bidding strategies.

Meet goals effectively 

Paying the right publishers to expose your brand’s ads where your target market frequently visits is a plus for you. 

Attracting more customers to your sites becomes more attainable as this is a no organic way of getting them. You pay to have them on your site. Make use of this to better achieve your business goals. 

Freedom to pick the right Ad type. 

If you notice that your CPC is not working at its best for your brand, you can move on to the next ad type and pour your budget into it. 

Keep those ad types that make significant changes and boost traffic to your website because they can help you generate more traffic.

What is CPM 

Cost per Thousand (CPM) or cost per mille is a marketing term used to describe the price of 1,000 ad impressions on one page. 

This digital marketing type of advertisement relies on impressions. Impressions or “ad views” are statistics that count the number of online views or interactions for a certain advertisement.

It does not count the number of times the audience clicked it. One of the digital marketing platforms that use this model is Facebook or Google Display Ads.

Advertisers pay website owners a predetermined charge for every thousand impressions of an ad. 

What makes a good CPM?

Here’s the thing, an effective CPM is not solely based on one value. The same goes for the majority of digital marketing metrics and pricing structures. 

You may decide whether your CPM impressions are a viable pricing strategy for your advertising ventures by reviewing previous campaigns, comparing results to industry averages, and assessing the effect of CPM on your ROI.

A lower CPM is not always a good sign for an advertiser because it could mean that the traffic is of low quality. 

Also, keep in mind that publishers may not always see better profits from having a high CPM because certain ad inventory may not be sold.

What are some challenges CPM faces?

There is no perfect digital marketing strategy, more so with the metric that one uses to improve their campaign. 

CPM is one with areas that require improvements as there are issues that circulates like some marketers wonder if they are being fairly charged. 

Others point out criticisms of duplicate views from the same user or Internet bots (also known as “robots”) visiting websites and inflating the overall number of views are issues.

Another concern is that ads loading partially or not at all, and so must not be counted as impressions. 

However, one of the pressing issues is advertising fraud. This happens when an unethical website owner utilises automated scripts to deliver traffic to a website to raise the number of views.

How do you optimise your CPM?

  1. Target the right audience 
  2. Expect seasonal variations in CPM rates
  3. Improve your ad relevancy and attractiveness through landing page, creatives, & ad copies 

CPM strategies are a great way to raise brand awareness and recognition as it prime people who are looking for the type of solution that is being offered.

How does Google Determine Cost per Click?

The actual cost per click is the combination of the auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the max. CPC bid, the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search, and the expected impact of extensions and other ad formats to determine Ad Rank.

Google based the Average cost per click on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad. 

From the information above, Google determines your cost per click based on the following elements:

  1. Quality score
  2. Ad Rank
  3. Cost per click

Other variables that influence your Google Ads costs

  • Relevance and experience of your landing pages
  • Auction-time quality
  • Various ad formats
  • User’s search context, location, and device
  • Other forms of bidding methods

Ideal Google Ads Cost for Your Business

Google Ads Cost By Industry

The industry has the most impact on Google Ads price.

For instance, one of the more competitive verticals in Google Ads falls on services – legal, accounting, real estate, etc., which typically results in higher costs per click (CPC).

This is due to the nature of the professional services sector: a $50 CPC is a tiny amount to pay for a client whose revenue could range from $1,000 to $10,000, depending on your firm.

Google Ads offers powerful advertising options for companies in every sector and a variety of campaign types that can connect you with people interested in what your company has to offer thanks to its advanced targeting feature. 

The following industries are top advertisers who use Google Ads to attract customers in their field. 

  1. Retail
  2. Finance, real estate, and other professional services
  3. Education
  4. Healthcare and Life Sciences
  5. Media and Entertainment
  6. Travel, Lodging, and Dining

Google Ads Cost By Google Networks

Google Networks refers to all the places where your ads can appear. 

These are the platforms that build a partnership with Google sites, like mobile phone applications. 

To give you more choice over where you’d like your advertisement to appear, the Google Network is separated into groups:

  1. The Search Network
  2. The Display Network

The Search Network

This type of Google Network is made up of Google search results pages, affiliated Google sites like Maps and Shopping, and search engines that use Google to display advertisements.

The Display Network

This category consists of thousands of partner websites spread throughout the Internet in addition to Google properties like YouTube, Blogger, and Gmail.

How does Google Networks Work?

You will select network settings for each of your ad campaigns to specify to Google where you want your ad to appear.

You can select the Display Network, all networks, Google Search and the Google Shopping tab, the complete Search Network or just the Display Network.

Is it Worth it?

The Google Network can put you in touch with clients just when they’re engaging in an online activity related to what you sell, such as looking up your product or reading a blog about your industry.

You have a better possibility of converting viewers into buyers because your adverts can be displayed in pertinent locations. Yes. It is a wise move to do. 

Google Ads Cost Budgeting 

Advertisers think Google Ads is too pricey after watching their monthly Google Ads budget go in a couple of days. 

This isn’t always the case; more frequently, it’s due to an incorrect understanding of how Google Ads budgeting functions.

Terms to remember:

  • Budget – The maximum amount you can spend on Google Ads
  • Bid – Your maximum price for a click on your ad.
  • Spend – The sum Google deducts from your budget when an advertisement takes part in an auction.
  • Cost – The actual sum paid for a click on your advertisement.

Choose the Right Bidding Strategy 

To reduce your ad expenses, it’s essential to select the appropriate Google Ads bidding type and put a sound strategy in place for changing bids.

If you don’t know what you’re doing, you can end up spending all of your money on a few unnecessary clicks.

But if you take the appropriate actions, you can raise the effectiveness of your campaign.

Smart Bidding to Focus on Conversion

Consider adopting Smart Bidding to eliminate much of the tedious labour and guesswork involved in setting bids if you want to concentrate on conversions.

As Google puts it, Smart Bidding is a set of automated bid strategies that use machine learning to optimize for conversions or conversion value in each auction—a feature known as “auction-time bidding.” 

It also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system to capture the unique context of every search.

Target CPA

If you want to maximise conversions, you can utilise the target CPA (Cost Per Action) bidding method. 

When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you’d like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction’s likelihood to convert.

Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking to manage your conversion. 

Some conversions may cost more than your target and some may cost less, but altogether Google Ads will try to keep your cost per conversion equal to the target CPA you set. 

For example, if your target CPA is $24, Google will try to get you as many conversions with an average of $24. 

Target ROAS

The bid approach known as “Target Return on Ad Spend” confounds most people. It requires math.

Here’s the formula: Sales ÷ ad spend x 100% = Target ROAS

Target ROAS will have Google Ads set your bids to maximise conversion value based on the return you desire to achieve from your ad expenditure. This figure is based on a percentage.

Maximise Conversion

One of the simplest bid tactics available in Google Ads is to maximise conversions.

Google will automatically manage your bids for you to acquire the most conversions for your money using the maximum daily budget that you choose.

Ensure your daily budget amount is set at a suitable level that you are ready to spend before using this bidding strategy.

Maximise Conversion Value

The newest bidding strategy on the site, added in August 2019, maximises conversion value and is similar to Target ROAS. The Google Ads algorithm seeks to optimise the return on your advertising investment.

Enhanced Cost Per Click (ECPC)

It combines manual and smart bidding. Your ad groups and keywords have a base CPC that you select, but the algorithm gets to optimise them.

Depending on your preference, the algorithm can either optimise for the value of the conversions or improve your set bids based on a fixed number of conversions.

CPC Bidding to Focus on Click

There are two cost-per-click bid tactics to take into account if you’re trying to increase clicks to drive traffic to your website:

Maximise Click 

The automatic bidding approach is known as “Maximize Clicks” and is dependent on your daily spending cap.

Honestly, it isn’t the best method for promoting sales or other conversions because it doesn’t take the quality or relevancy of the traffic into account.

If you have a small budget or a low search volume for the keywords in your ad, maximising clicks is your best bet.

Manual CPC Bidding

Google claims that manually managing your maximum CPC bids is possible. 

For each ad group in your campaign, as well as for particular keywords or placements, you can select a separate bid. You can use manual bidding to devote more of your advertising money to particular keywords or placements if you’ve discovered that they’re more profitable.

Bidding to Focus on Visibility

You might use one of the following bid techniques to help maximise visibility if you wish to concentrate on it.

Target Impression Share

Google Ads introduced a new bidding method called Target Impression Share in the latter part of 2018.

This smart bidding technique focuses on raising brand awareness and expanding your audience.

Please remember that the per cent impression share is a goal that is influenced by your bids as well as the quality score of each unique Google ad group and ad.

For your own branded search campaigns and a select few important brand-related search phrases, Target Impression Share is primarily an option.


The number of impressions (the number of times your advertisements are shown) you receive on YouTube or the Google Display Network will determine how much you pay with this bid strategy.

tCPM (Cost Per Thousand Impressions)

tCPM, or cost per thousand impressions, refers to bidding that is exclusively based on impressions.

This feature cannot be used on the Search Network and is only available for the Display Network and YouTube Ads.

vCPM (Cost Per Thousand Viewable Impressions)

With this style of bidding, your maximum expenditures are based on 1,000 visible impressions. After 2 seconds of a YouTube video ad or 1 second of a display, an ad is shown on the Display Network, which qualifies as a viewable impression.

Set an Average Daily Budget 

This is an integral foundation of your search campaign. Setting an average daily budget can save you from making unthinkable situations in the future. 

Why does it matter? 

You will be prompted for a daily budget when you create a campaign in Google Ads. Although there is a shared budget tool, it’s recommended to give each campaign its distinct budget when you first start. 

Do not forget that the daily spending cap you set does not guarantee Google will spend that much every day. 

You’re providing Google with a ballpark figure for how much you want your daily spending to total up to at the end of the month, so it may go over or under that figure on any given day which brings up spending caps.

How to determine your average daily budget

Take your budget for the month for that campaign and divide it by 30.4. 

Optimise Your Spending

To allocate marketing funds across channels as efficiently as possible and to determine the true impact of each channel or campaign, use significant models.

Try A/B Testing 

You are losing money if you are not A/B testing your website.

Obtaining information directly from your consumers’ behaviour is the only method to accurately assess your conversion funnel and marketing strategy. You can accomplish that with A/B testing.

A/B testing, commonly referred to as split testing or bucket testing, compares two iterations of a website or app to see which one performs better. 

In a nutshell, A/B testing is an experiment in which consumers have randomly presented two or more variations of a website, and statistical analysis is utilised to ascertain which variation performs better for a specific conversion objective. 

Improve Your Ads Assets (Image, Copy, and Landing Pages)

An effective display ad is one of the smartest moves you can create for your website. 

People and even Google love engaging images, copies, and landing pages. If you invest in crafting these ad assets of yours, you will benefit from it big time!

We are confident that you know that the image, message, and design are the three crucial components of a display advertisement. 

If you want to improve performance with your Display campaigns, ensure they are relevant, responsive, and high-performing standard image ads.

Align SEM & SEO Strategy

Both aim to appear more prominently in search engine results, but their strategies and results differ significantly.

First and foremost, it’s crucial to strike the right balance between your SEO and PPC activities. On the one hand, you want to use tools like Bing Ads and Google Ads to drive as many relevant visitors as you can to your website. 

Having rankings that are high enough to naturally attract visitors is important, but you should also avoid paying for clicks that don’t convert.

Profit from the opportunity to be a resource for potential clients looking for information about the services you offer if you have a website that represents your practice and the services you offer. For your website, think about SEO.

Consider paid search advertising whether you are an established company seeking more online visibility or a fresh practice hoping to create your digital presence (SEM).

Factors Influencing Google Ads Spend

As with any marketing campaign, the question becomes what factors will impact the Ad Spend? 

These are the six factors that influence your Google Ads Spend.

Search Volume and Competitiveness of the Keywords

The choice of keywords is a crucial element of Google Ads. 

The success of your marketing campaign will depend on choosing the appropriate keywords to compete in your market and industry. 

Choosing the appropriate keywords will help you make the most of the budget that you have allocated for the campaign.

You’ll be able to offer your Google Ads precisely to your target audience once you’ve finally determined the keywords that are pertinent to your business. 

Because you are essentially catching your target right at the moment they are searching for those keywords you selected, Google Ads is an effective platform for spreading your message.

Keyword Quality Score

The Quality Score serves as a gauge for how highly Google considers your adverts. 

The score is determined by a variety of factors, including the keyword’s relevance and the overall calibre of the ad copy. Your landing page’s quality, the relevancy of your text and keywords, click-through rate (CTR), and your history with Google Ads are all elements that can affect your Quality Score.

Schedule and Location Targeting 

The ability to target users precisely is likely one of Google Ads’ most potent advantages. 

This enables any business owner, regardless of scale, to design audience targeting that is suited to their business goals and needs.

Geographic targeting

Another tool you can use in your adverts to limit their display options to specific geographical areas is geographic targeting. 

You can set your advertising to show to users who use geographic keywords in their search to express interest in your region, even if they aren’t physically present there.

Device targeting

This involves determining the display parameters for your adverts based on the type of devices being used, such as a desktop computer, tablet, or mobile smartphone. 

You may even more precisely specify which kind of operating systems—such as Apple iOS only or Android only—you want the adverts to run on.

Maximum Bid Position 

As the name implies, this is the highest price an advertiser will offer for a certain term or group of keywords.

Average Monthly Budget 

Your budget’s size is completely up to you, and you are free to change it at any time. You may control your campaign expenditures by keeping track of your average monthly budget.

CTR (Click-Through-Rate)

One of the components of the Google Ads Quality Score, which is a metric the platform uses to determine each ad’s ranking, is CTR.

A high CTR indicates that fewer instances of your ad are required to generate a significant number of clicks. The good news is that Google values this specifically.

After all, visitors can find exactly what they’re looking for thanks to your campaign’s relevance in appearing to its particular target demographic.

In the end, your ad is ranked higher and has a lower average CPC for the campaign.

How to Predict Google Ads Costs

Learn Your Market Trend and Condition 

Historical metrics are a game-changer in predicting your Google Ads costs. 

The metrics you should collect are:

The conversion rate for website goals: These should be measurable activities connected to leads or sales. Avoid soft objectives like in this context. 

Although social following or newsletter sign-ups are excellent and crucial to measure, avoid them. We should concentrate on information from lead contact forms, phone calls, online orders, and other sources. 

The more proficient we are here, the more precise our Adwords predictions will be. You should look for this information in your web analytics.

Lead to Sale Rate: How many leads do you need to convert into a sale or a new customer? 

Since we know that Adwords produces high-quality, bottom-of-funnel leads, try to be as precise as you can, here, and don’t count low-quality leads. The best place to search for this is in your CRM.

Use Google Ads Keyword Forecast Tool 

The forecast tool is a versatile component of Google Ads, demonstrating the platform’s overall value.

It provides insights into the immediate future and goes well beyond the data of today.

You can determine how well your keywords will perform under ideal conditions with the forecast tool.

You may:

  • Adapt your maximum cost per click (CPC) based on your available funds.
  • Check out a graph showing your predicted performance.
  • Check projections for specific keywords.
  • Watch how these projections alter as your maximum CPC is changed.

How to Lower Google Ads Cost 

Use Long-Tail Keywords 

The keywords you are bidding on should be one of your first considerations when trying to reduce your cost per click.

Bank on long-tail keywords refer to phrases with four or more words, they are specific and less competitive. 

Target Keywords with Low Bid 

The position of your ad may be closely associated with keyword bids. To get to the second, third, or fourth spot on the search engine results page, you can drop your keyword bids. 

That might be considerably less expensive and just as effective for your brand as coming in first!

Think about how crucial it is for your advertising to rank well and assess whether the additional expense associated with being in the first place is beneficial in terms of conversion rates.

Apply Geo-Targeting 

Geotargeting can improve customer engagement and conversion rates in your digital marketing plan. 

Through segmenting your campaigns by location, you may send communications to locals that are relevant to them.

What are some benefits of applying Geo-targeting?

  1. Allows you to create personalised content relevant to your target market.
  2. Companies that sell in specific locations can maximise this strategy.
  3. Helps fine-tune offerings of new products and services before making them available in the market.
  4. Builds and strengthens your brand’s reputation.
  5. Competitors won’t see what you are up to, giving you an upper hand on the market. 

Focus on Quality Score 

The positioning of your adverts and the cost per click that you will incur can both be considerably impacted by this. 

Your ad rank can increase and your cost per click can decrease as your quality score increases.

Create Highly Targeted Ads

A targeted advertising strategy is crucial to its success. Even if you created the ideal advertisement, you must display it to the appropriate audience at the appropriate moment to achieve your objective. 

Different targeting options are available in Google Ads.

  • Audience targeting
  • Content targeting

Check Your Ads Relevance

Any seasoned PPC professional would attest that relevancy is essential for creating effective advertising. 

Focus on relevancy when creating your campaign because Google will utilise this criterion as well to calculate the quality score for your advertisements and keywords.

Relevancy will also affect conversion rates, since attracting the incorrect customers to your website through irrelevant keywords may increase traffic, but they will also cause a big rise in bounce rates, resulting in a waste of money and campaign damage.

Final Thoughts 

The information we relayed with you can be too overwhelming to handle. However, we want to help you understand the concepts that makeup Google Ads costs. 

It matters to us that we share what we know with you as our future partners in the industry. 

One of the biggest challenges that we all face in the digital market is staying relevant and competitive. There are many ways to improve our campaigns, yet the available resources online on how to do this remain limited. 

Google Ads cost is a complex matter when you shy away from it. Yes, numerous factors can impact your website significantly on the cost of running a single campaign. 

If you are not sure about anything we shared in this guide, our SEM service will help you uncover those things in the best way we can. 

Our team run Google Ads day and night to ensure our partners are not wasting any money. We commit to doing the same for you and your brand. Let us collaborate! 

Schedule a call and speak with our digital strategist about SEM Services for your business!


How much does it cost to put an ad on Google?

Your industry, campaign targeting, and ad network are just a few examples of the variables that affect the typical cost of Google advertising. 

While the typical CPC for the Google Display Network is $1 or less, it ranges from $1 to $2 for the Google Search Network.

PPC advertising is generally funded between $9000 to $10,000 per month from SMBs.

How much is Google Ads for small businesses?

Budgets for Google Ads can start at $1,000 and go as high as $10,000. Given that Google Search Ads normally cost between $1 and $2 per click, a budget of $1000 for Google Ads will typically result in 500–1000 clicks.

Is it worth paying for Google Ads?

Because you need to experiment to see what works for your business, Google Ads are typically not worthwhile if you can’t spend at least $1,000 per month. Some industries have higher levels of competition, which drives up the cost of advertising.

About Roots Digital

Roots Digital is an award-winning digital marketing agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation. We are a Google and Meta Business certified partner working to deliver the best-in-class digital marketing campaigns from large enterprises and SMEs to growing start-ups.

Some of our core digital marketing services include SEO services, SEM services, PPC services, Google Analytics Services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

PSG Grant For Digital Marketing – Save up to 70% on your digital marketing today!

Looking for a trusted SEO agency in Singapore? Schedule a consultation with us today.

About Roots Digital

Roots Digital is an award-winning digital marketing agency and SEO agency headquartered in Singapore, specialising in eCommerce Marketing and lead generation.

Some of our core digital marketing services include SEO servicesSEM services, Google Ads management servicesGoogle Analytics services and more.

Feel free to reach out if you’re interested in working with us. Connect with us via our service enquiry form. You may schedule a call for more information and to know more about our digital marketing services.

Looking for digital marketing grants for SMEs? Check out our pre-approved digital marketing solutions under the PSG digital marketing grant.

PSG Grant For Digital Marketing – Save up to 50% on your digital marketing today!

Picture of Ian Ong
Ian Ong
Marketing Director @ Roots Digital, a digital marketing agency in Singapore. Aka the guy responsible for growing the digital marketing agency.
Share This Article

Let's Explore the chapters

Chapter 1 :
Chapter 2 :
Chapter 3 :
Chapter 4 :
Chapter 5 :
Chapter 6 :
Chapter 7 :
Chapter 8 :
Chapter 9 :
Chapter 10 :
Chapter 11 :
Chapter 12 :
Chapter 13 :
Chapter 14 :
Chapter 15 :
Chapter 16 :
Chapter 17 :
Chapter 18 :
Chapter 19 :
Chapter 20 :
Chapter 21 :
Chapter 22 :
Chapter 23 :
Check out other posts we have
keyword research illustration
Digital Marketing Guide

Digital Marketing in Healthcare: Understanding PHMC Guidelines 2024

In 2014, 21-year-old Chinese student Wei Zexi was diagnosed with synovial sarcoma—a rare form of ...
Read More
landing page anatomy
Content Marketing

Turn Words Into Sales With These 10 Copywriting Frameworks!

As an entrepreneur, earning lots of sales is undoubtedly what you want. That’s why you’re ...
Read More
internal linking for SEO
SEO Guide

Internal Linking for SEO: What It Is, Benefits and Best Practices

When link-building comes up in SEO circles, it’s unsurprising that most SEO agencies talk about ...
Read More
SEO Guide

Mobile First Indexing: Definition and Best Practices

Source: Freepik Mobile search queries have consistently outpaced desktop searches since 2017, accounting for around ...
Read More
SEO Guide

Backlink Analysis Best Practises and How To Boost Your Backlinks

Source: Freepik Backlink analysis is an integral part of any SEO strategy. It’s a process ...
Read More
Content Marketing

Writer’s Block Begone: Write Easily With This Helpful Guide

Source: Freepik Writer’s block is a common phenomenon among writers. Whether you’re writing for your ...
Read More
Subscribe for weekly updates

Up to 50% support On digital marketing with PSG Grant