Offpage SEO Optimisation – Building credibility through Links

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The thing about SEO is that it is not a one-sided practice. There are many pillars that make-up search engine optimisation which requires you to look at more than one angle, analyse more than one perspective, and improve on many SEO-related implementations. 

At Roots Digital, covering these multi-faceted topics inspires us to do our best for the SEO services we are offering to our clients and business partners. 

A successful SEO campaign is not purely about on-page optimisation, or technical, but a combination of its three pillars: on-page, technical, and off-page SEO. 

What is Offpage SEO

Offpage SEO is an essential pillar of your search engine optimisation campaign. 

It is a tactic that centres on the impression of the search engine and the users of your website. Making offpage SEO one of your top priorities on your website optimisation campaign helps in increasing your site’s authority, trust, and relevance.

On-page Vs. Offpage Vs. Technical 

On-page Optimisation 

This SEO implementation tackles what YOU can do to help search engines understand your website’s content and rank better in search results. 

This includes the following: 

  1. Content Creation
  2. Title Tag Optimisation
  3. Image Tag Optimisation
  4. Meta Description Optimisation
  5. Alt Tags
  6. Keywords
  7. Page’s loading speed, etc. 

Offpage SEO

As the opposite of what on-page is, offpage SEO deals more with what is the behind-the-scenes of your website. 

Here, you get to decide on how you want users and search engines to perceive your website. You must cover the following areas that affect it.

  1. Link Building
  2. Social Media
  3. Content Marketing
  4. Reviews
  5. Podcasts
  6. Guest blogging
  7. Influencer marketing, etc. 

Technical SEO

Aside from on-page and offpage, you have technical SEO. 

Technical SEO focuses on activities that influence the indexing, crawling, and visibility of your website by the search engines

Here are some activities that constitute this implementation. 

  1. Canonicalisation
  2. Crawl Budget Optimisation
  3. Robots.txt file Optimisation
  4. URL redirection
  5. Structured Data
  6. Hreflang
  7. XML sitemaps

Link Building

One of the most known processes of offpage SEO is Link building. 

Link Building (also known as link-building and linkbuilding) is the practice of promoting your website to other platforms with the goal of earning links back to your website.

Why Links are essential?

  • One of the solid ingredients for a successful website
  • Links can be a sign of relevance and authority
  • Links tell users and search engines how significant your website is
  • Links can make or break your optimisation campaign. 

Three ways to measure the usefulness of link building campaign

  1. Conversion of visitors to loyal, paying patrons
  2. Relevance
  3. Cross-checking of inbound and outbound links

8 benefits of link building campaign

  1. Provides authoritative strength
  2. Search engines use links to rank your website
  3. Increases your web traffic (backlinks)
  4. Opens opportunities for lead generation and conversions
  5. Solidify relationships within your industry
  6. Push for organic search engine visibility
  7. Influence SEO scores and metrics
  8. Lower site’s bounce rate.
Ian Ong
Ian Ong
Marketing Director @ Roots Digital. Aka the guy responsible for growing the digital agency.
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