Our Digital Marketing Blog

SEM Guide

The Ultimate Guide To The 8-Step PPC Audit Checklist

We are now at the height of the digital marketing era, and more customers are spending their time online finding brands worth their money.  With …

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SEM Guide

Getting Ahead: Defining Ad Rank, Its Factors And How To Improve It

You’re scrolling through the Google search results page doing the usual routine: looking for something that might catch your attention, reading top-ranking articles and learning …

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SEM Guide

Competitor Targeting: How to Win Your Competitors’ Audiences

Competition, whether you like it or not, is a crucial part of every market. It forces businesses to break new ground, keep up with ever-evolving …

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Digital Marketing Guide

Why Timing Matters: Understanding Drip Marketing Campaigns

Businesses worldwide have embraced the wonders of email marketing campaigns. You reach the right audience, convince them to commit to your call to action and …

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SEM Guide

Why Geo Targeting Ads? and Everything You Should Know About It

When you are online, you are everywhere.  One thing that made the digital platform so attractive to businesses is its capacity to reach even the …

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SEM Guide

Remarketing with Google – Converting Past Visitors to Valuable Clients

What Is Remarketing? Remarketing with Google or retargeting is a predominant and widely used by digital marketers, especially digital marketing agency. The prefix “re” (again) …

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SEM Guide

PPC 101: Key PPC Metrics Every Advertiser Should Track

Gone are the days when magazines, radio stations, TV channels and billboards were the heart of advertising campaigns. Thanks to the meteoric rise of the …

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SEM Guide

Add to Cart or Check Out: Discover How Google Shopping Ads Work

Add to Cart or Check Out? These are familiar terms all of us across the world understood greatly, especially if it involves purchasing stuff online.  …

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SEM Guide

Local Service Ads: Expand Your Reach and Book More Jobs 

There’s nothing wrong with dreaming big when you own a business. You hold this glimmer of hope that one day, you’ll go head-to-head with corporate …

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SEM Guide

SEM Strategy – Becoming Visible on Google’s Top Search Results

Search Engine Optimisation is different from Search Engine Marketing. We want to make that clear before you continue reading our piece.  Though both deal with …

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